Currently, I am lecturing Trend Process classes for the study Trend Research & Concept Creation in Lifestyle at the Fontys University. WE are now creating a trend map consisting of several layers. The students have to define the layers, Mega, Macro and Micro trends, design and cluster signals, name these clusters and design the map so it will correspond to their scope of focus or point of interest.
As preparation for creating a trend map the Mega Trend Cards of The Finnish Innovation Fund Sitra are very helpful. The Mega Cards covers 46 trends that will shape our future, and includes a step-by-step exercise to discuss them within your team or class. Lets start shaping our future together!
[Photo: FLICKR user Stig Nygaard]
It’s that time of the year again… new trend reports are being launched for 2019.
Here is a small brain dump of where to find teh latest reports (and which I still need to read)
JWT Intelligence: The future of 2019
LS:N Global: 50 trends for 2019
Stylus: 5 trends for 2019
The Future Laboratory: The Future Forecast 2019
Fjord: Fjord trends 2019: The search for value
Fjord Trends 2019: The search for value from Fjord on Vimeo.
Photo: Andreas von Einsiedel Say so long to millennial pink. Another pink-tinted hue is set to take over in 2019—according to Pantone, at least. The colour of 2019 is Living Coral
Pantone pointed to Airbnb and Apple’s use of coral over the past few months as a sign of the color’s domination. And as you can imagine, we are very happy to some more pink hues in our Trndmrkr communications.
Last week, I was honored to co-host a Sense Supper Club in Amsterdam. Sense Supper Clubs are evenings organised by members of the Sense Network: a global community of highly motivated, visionary, articulate and creative thinkers and doers who have collaborated with the likes of Nike, PepsiCo, Converse and Sonos.
During this evening these ‘Sensers’ come together in their local cities to eat, drink and to share and discuss their extraordinary creative journeys, careers, side hustles, live projects and collaborations. With previous Sense Supper Clubs hosted in Londen, Berlin and Los Angeles, Amsterdam of course could not stay far behind.
Read more about my experience of this creative evening in Amsterdam below.
Working on a project to inspire Highschool teachers to work more creatively with their student. Second lesson is Brainstorming and used this in one of my slides. Great pointers and love the graphic style.
Last Sunday it was hot, and not just because of the weather!
Trdmrkr’s Hortense Koster was speaking at the Hoxton Amsterdam about how to design a great (retail) experience. Together with Vivian van Schagen founder of The Invisible Party, brand and creative director Sophie Spindler and moderated by Amanda Cardinale founder of Workwhile agency.Very happy with the event and smiles and cocktails were a bonus too.
Ref: Hoxton Amsterdam, @visuelise
For the launch of the Fuji Instax SQ6 Trndmrkr offerend customer insights keynote presentation and inspiration for retail outlets who will be carrying the new model. See more inspiration square sushi and of course the instax SQ6… in the after movie of the event below.
Thank you for attending the first instax insights session!
instax insights session: the square edition from Fujifilm instax on Vimeo.
A while back I wrote about ‘The Art of Interviewing (part 1)’, an interview ‘Philosophy’ of Global Innovation Studio Sense World Wide. Now they have launched an update. Read more about it below.
What I like about this document is that it gives a clear overview of how they use interviewing and all the steps pre-, during- and after interviewing in a very simple and easy to understand way. Now there is no more excuse to not have a chat with a random stranger, taxi driver, hairdresser or shopkeeper ( see exercise in last part). Happy Insight Hunting!
When preparing research about the future of retail I came across this video and article about PepsiCo’s First Chief Design Officer, Mauro Porcini. Like how he implements his learning of Design Thinking into the marketing business. Watch more insights on what designers see as their role in business
Hope you all enjoyed the holidays.
As founder of Trndmrkr, I would like to wish you a happy new year! For Trndmrkr 2017 has been a wonderful year and it was a pleasure working together with talented people on several communities, (trend)research projects, presentations and workshops!
As my way to say thank you, here is a short overview of 5 big trend areas that will be(re)defining customer needs in 2018. And if you are interested to learn more, please let me know.
Looking forward to make 2018 even better with you!