#WELCOME TO THE LAST DAYS OF 2019! And what a roller coaster it was, we have emerged in an eventful era with political, social, economic and ecological changes. But there are so many things to look forward to. Next year a new decennium will start. Young consumers (25-35 years old) and brands will choose to have a more moderate and reassuring view of the future. Enthusiastic to finally change the conversation of gloomy, dystopian times, forward-thinking companies offer a clear vision that is realistic, challenging and optimistic. A growing number of creative projects and campaigns are now focused on presenting honest emotions, expressiveness, and connectedness. These are the kind of values that have the power to change the playing field for brands… Let’s get ready for #2020! This picture was taken during a design deep dive of beer brand Vedett, one of those brands to look forward too in 2020! Thanks Emilie Heesters for the picture and Lars de Beer (whats in a name;-)) for making the graphics pop!