Doing Trend Research? Here are some sources

Source: Eine

This is a post for my students Business Innovation working on minor Societal impact Lab. This list are some of my go-to places for the latest trend information. Please include sources (APA style) if you use them. Message me if you have any question, or new additions you found your self. If you own a site that need to be on this list… let me know as wel see my contact details on the home page.

•Bright – http://www.bright.nl

•Trendtablet – http://www.trendtablet.com

•Trendwolves – http://www.trendwolves.com

•Second Sight – http://www.secondsight.nl

•Young Works – http://www.youngworks.nl

•WeAr – http://wear-global-network.com/news/page

•Nelly Rodi – http://nellyrodi.com

•Trendsmindsets – http://www.trendsmindsets.com

•Science of the Time – http://scienceofthetime.com

•Quote the Future – http://www.quotethefuture.com

•The inpiration provider – http://theinspirationprovider.com

•Happy Spotting – http://spotters.trendwatching.com/index.php

Trendwatching.com – http://trendwatching.com

Coolhunting.com – http://www.coolhunting.com

•The coolhunter.net – http://www.thecoolhunter.net

•PSFK – http://www.psfk.com

•Frameweb – http://www.frameweb.com

•CraftsCurator – http://craftscurator.com

•It Fits – www.Itfits-forecasting.com

•Trendslator – www.Trendslator.com

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Change Peoples Minds and Behaviour…


This post is for the students Consumer Insights working on their individual assignment and would like to receive more inspiration on ‘a self-selected urgency where you want/need to change the behavior of people’

Start with this research question:

  • What is the behavior and lifestyle of the mentality group related to the urgency of x? Give a bit of advice for intervention related to behavioral change based on your research


  • Selected links of Behavioral Scientist digital magazine fo all topics dealing with behavioral science and Covid-19 (coronavirus) such as handwashing (and why we do not do it) .
  • Links on the new masculinity and topics such as Alpha men (in Dutch) of the Dutch channel VPRO.

More links will be uploaded soon!

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How To Use Your User Insights

This post is for my international students following the course Consumer Insights of Fontys International Studies.

In order to change the behavior of people, we need to understand why they are behaving the way they are. In this post, I will share some links for interviewing and empathetic listening, the creation of an empathy map, and the ‘ framing’ question… in order to define ‘how might we‘ change this behavior.

First, my tip is to see my earlier post on Sense Worldwide’s  ‘The Art of Interviewing‘, this will give you a golden guideline for all your fieldwork.

Secondly, we discussed the difference between Sympathy, Empathy, and Compassion. Part of learning how to understand different perspectives is finding the path to empathy. Empathy is the capacity to know emotionally what another is experiencing from within the frame of reference of that other person, the capacity to sample the feelings of another or to put one’s self in another’s shoes. For your research on how to change your mentality group’s behavior, it is important to use empathetic listening skills and use the quotes of your interview in an empathy map. Based upon resolving the Pain and amplifying the Gain in your empathy map you fill in the ‘how might we‘ question.

empathy mapScreenshot 2020-03-05 at 15.01.07And finally,  we discussed as an example ‘The Rich Kids of Instagram‘ documentary.
Can map some quotes of this documentary further to define the‘how might we‘ question? This is a good exercise before you start working on your defined urgency and start your interview and apply the empathy map to understand how you can change people’s behavior for the best.  Good luck!

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Welcome 2020

The age of the SensesSo happy to be back on the blog (we had an incident with some hackers, blocking my page) So much to share.

It is that time of the year to discover the new and/ or changing values within society, technology and economy. Hereby is my overview of those I find most interesting:




How Deutsche Bahn made ‘staycation’ hip

How can you trigger Millennial to choose to travel by train (not flying) to a local destination (instead of a exotic location)? Through their latest Instagram campaign, German Rail (Deutsche Bahn) found a way to make traveling in Germany aspirational for this picky generation by using data and social influence; using algorithm to find similar looking photo’s, matching influencers, geo location, comparing latest airline ticket price vs. local train ticket price and sharing it all through social media. Now you really understand the value of a staycation!
Love how they are triggering those influencers to look closer to home to find their next ‘must visit’ spot.

Ref: Contagious

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Mega Trend Cards


Currently, I am lecturing Trend Process classes for the study Trend Research & Concept Creation in Lifestyle at the Fontys University. WE are now creating a trend map consisting of several layers. The students have to define the layers, Mega, Macro and Micro trends, design and cluster signals, name these clusters and design the map so it will correspond to their scope of focus or point of interest.

As preparation for creating a trend map the Mega Trend Cards of The Finnish Innovation Fund Sitra are very helpful. The Mega Cards covers 46 trends that will shape our future, and includes a step-by-step exercise to discuss them within your team or class. Lets start shaping our future together!


Trend reports 2019

[Photo: FLICKR user Stig Nygaard]

It’s that time of the year again… new trend reports are being launched for 2019.
Here is a small brain dump of where to find teh latest reports (and which I still need to read)
JWT Intelligence: The future of 2019
LS:N Global: 50 trends for 2019
Stylus: 5 trends for 2019
The Future Laboratory: The Future Forecast 2019
Fjord: Fjord trends 2019: The search for value

Fjord Trends 2019: The search for value from Fjord on Vimeo.


Trend alert for the colour of 2019

Photo: Andreas von Einsiedel Photo: Andreas von Einsiedel Say so long to millennial pink. Another pink-tinted hue is set to take over in 2019—according to Pantone, at least. The colour of 2019 is Living Coral
Pantone pointed to Airbnb and Apple’s use of coral over the past few months as a sign of the color’s domination. And as you can imagine, we are very happy to some more pink hues in our Trndmrkr communications.
Ref: Pantone

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