insights

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Find your inspiration…

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This post is for the students Consumer Insights working on their individual assignment and would like to receive more inspiration on ‘a self-selected urgency where you want/need to change the behavior of people’

Start with this research question:

  • What is the behavior and lifestyle of the mentality group related to the urgency of x? Give a bit of advice for intervention related to behavioral change based on your research

Links:

  • Selected links of Behavioral Scientist digital magazine fo all topics dealing with behavioral science and Covid-19 (coronavirus) such as handwashing (and why we do not do it) .
  • Links on the new masculinity and topics such as Alpha men (in Dutch) of the Dutch channel VPRO.

More links will be uploaded soon!

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Vedett Trends 2020 for Millennials

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#WELCOME TO THE LAST DAYS OF 2019! And what a roller coaster it was, we have emerged in an eventful era with political, social, economic and ecological changes. But there are so many things to look forward to. Next year a new decennium will start. Young consumers (25-35 years old) and brands will choose to have a more moderate and reassuring view of the future. Enthusiastic to finally change the conversation of gloomy, dystopian times, forward-thinking companies offer a clear vision that is realistic, challenging and optimistic. A growing number of creative projects and campaigns are now focused on presenting honest emotions, expressiveness, and connectedness. These are the kind of values that have the power to change the playing field for brands… Let’s get ready for #2020! This picture was taken during a design deep dive of beer brand Vedett, one of those brands to look forward too in 2020! Thanks Emilie Heesters for the picture and Lars de Beer (whats in a name;-)) for making the graphics pop!

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The Art of Interviewing- Part 2



A while back I wrote about ‘The Art of Interviewing (part 1)’,  an interview ‘Philosophy’ of Global Innovation Studio Sense World Wide. Now they have launched an update. Read more about it below.

What I like about this document is that it gives a clear overview of how they use interviewing and all the steps pre-, during- and after interviewing in a very simple and easy to understand way. Now there is no more excuse to not have a chat with a random stranger, taxi driver, hairdresser or shopkeeper ( see exercise in last part). Happy Insight Hunting!

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Protein Youth Report 2017 @ ADE

Screen Shot 2017-10-17 at 16.48.28 If you are visiting the Amsterdam Dance Event this year, be sure to drop by the presentation of the youth report 2017 of the lovely people of Protein as well.

I had a chance to read the report. Especially the driver ‘Fake is the New Craft’ I believe captures young behaviour in our fast moving digital society very well. Progressive culture has been commoditized, and youths globally are drawing on their DIY mentality to differentiate themselves and reinstate their relevance, they’re modifying and using brands as platforms to exhibit creativity.

In one of my client reports ( which I unfortunately  cannot share) I mention a similar driver, the COPY MATCH movement; referring to young Gen z’s as Brand Bandits that seek creativity through copy paste their own identity and are not affraid to state their beliefs or abide by copy right rules (and rather apply the ideas of the Copyleft movement).

For more info on the Protein event click here

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Reinventing the World of Banking

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The world of banking is rapidly changing.

Trndmrkr has been working on some projects that create future scenarios and research customer experience.
If you want to know more on financial institutions are adapting to future needs, be sure to contact us at info@trndmrkr.com

And we will be sharing some more inspirations in the weeks to come …

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Case Licht Verdicht: a study on the future of living in the city of Rotterdam

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Living in the heart of the city, in the middle of the urban vibe, is becoming popular.
As a result, means that cities like Rotterdam are facing a challenging task to ‘top-up’ excisting buildings to provide for extra horizontal space.
In the study “Licht Verdicht”, moderated by the ‘Branchevereniging Nederlandse Architectenbureaus'(BNA), seven multidisciplinary design teams looked at how to literally bring Rotterdam’s city center to a greater extent.

For the project “Lumiere Lijnbaan”, Trndmrkr (Hortense Koster) worked together with Adam Smit, Mijke Rood (ZZDP Architecten), Walter Spangenberg, Rudi Roijakkers (ABT), Edwin Santhagens and Stephen Tas (Santenco). Trndmrkr was responsible for a trend trend research on the future needs of users to live, work and shop in the project “Lumiere Lijnbaan”.

The results of the study are published in the book Licht Verdicht. The book shows how we can create new space on top of the old giants already standing. Renewal without demolition: it can – with some perseverance – lead to beautiful things. As Hans Ibelings writes in his view: Lightweight is a plea not to choose the path of least resistance and, where possible, to build on what is already.
The Book Licht Verdicht and is available in Dutch on the site of the BNA

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Case: How electronic health records can work better for patients and providers

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The last couple of months, I worked as lead facilitator of the Philips HealthSuite Lab together with the Dutch Ministry of Health and several health providers and e-health firms to make electronic health records work better for patients and providers in the Netherlands. The following video of NPCF MedMij proudly looks back on this project and the three intense and successful workshop days

Update: see how the project evolved in this future forward e-health coalition

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Design Thinking- The Movie

Design Thinking Documentary

Just got a glimpse of the new documentary: Design & Thinking
I’m curious how this documentary explains the journey and can add to a more professional crowd- aka my learnings of at least 10 yrs of putting DT into practise.
If you are in Berlin check out the screening at ITR8 or check the website:
designthinkingmovie.com

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Thank You and Happy 2016!

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2015 has been a great year for Trndmrkr on all fronts: worked on great projects, for wonderful clients. We traveled to new places to work with multi-talented people to find the latest insights in the fields of automotive, public transport, FMCG, food & health, retail, digital sales, privacy, workforce and sustainability. More about this here.

Thank you if you were part of it.

And if you would like to be… looking forward to hearing from you!

Drop me a line at info@trndmrkr.com

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Writing: Gatekeepers & Crashers

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Together with a international group of multi-talented influencers andin particular Philip McKenzie had the opportunity to write an article for the Alchemy report, supported by InfluencerCon. The focus of this issue was “Gatekeepers/Crashers: Thriving or Dying?” and is all about “revealing the true machinations behind culture, commerce and influence by bringing gatekeepers and gatecrashers face to face a modern day showdown”.

My contribution is about ‘Hacking’ The System, read more on this in the Alchemy report below or go to the site of Influencer Conference. Special thanks to Philip McKenzie, global curator of Influencer Conference, for bringing these people together.

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