This is one of the best souvenirs I brought back from Spain: scented hand sanitizers of the Spanish brand Haan. Although I did spot them in the Netherlands in my local Hutspot store, the current Corona virus scare brought some more immediate shopping inspiration. However, this brand is doing so much more. After doing some more research about the brand, I found out that the designer duo Eric and Hugo are paying special attention to the global water crisis. For sure they wanted to build a cool brand and a profitable business but the primary aim should be to raise awareness of this problem and bring clean water in developing countries.
For every 30 ml bottle of sanitizer sold, 134 liters of clean water is sourced for several projects on the African continent.
#WELCOME TO THE LAST DAYS OF 2019! And what a roller coaster it was, we have emerged in an eventful era with political, social, economic and ecological changes. But there are so many things to look forward to. Next year a new decennium will start. Young consumers (25-35 years old) and brands will choose to have a more moderate and reassuring view of the future. Enthusiastic to finally change the conversation of gloomy, dystopian times, forward-thinking companies offer a clear vision that is realistic, challenging and optimistic. A growing number of creative projects and campaigns are now focused on presenting honest emotions, expressiveness, and connectedness. These are the kind of values that have the power to change the playing field for brands… Let’s get ready for #2020! This picture was taken during a design deep dive of beer brand Vedett, one of those brands to look forward too in 2020! Thanks Emilie Heesters for the picture and Lars de Beer (whats in a name;-)) for making the graphics pop!
Photo: Andreas von Einsiedel Say so long to millennial pink. Another pink-tinted hue is set to take over in 2019—according to Pantone, at least. The colour of 2019 is Living Coral
Pantone pointed to Airbnb and Apple’s use of coral over the past few months as a sign of the color’s domination. And as you can imagine, we are very happy to some more pink hues in our Trndmrkr communications.
Living in the heart of the city, in the middle of the urban vibe, is becoming popular.
As a result, means that cities like Rotterdam are facing a challenging task to ‘top-up’ excisting buildings to provide for extra horizontal space.
In the study “Licht Verdicht”, moderated by the ‘Branchevereniging Nederlandse Architectenbureaus'(BNA), seven multidisciplinary design teams looked at how to literally bring Rotterdam’s city center to a greater extent.
For the project “Lumiere Lijnbaan”, Trndmrkr (Hortense Koster) worked together with Adam Smit, Mijke Rood (ZZDP Architecten), Walter Spangenberg, Rudi Roijakkers (ABT), Edwin Santhagens and Stephen Tas (Santenco). Trndmrkr was responsible for a trend trend research on the future needs of users to live, work and shop in the project “Lumiere Lijnbaan”.
The results of the study are published in the book Licht Verdicht. The book shows how we can create new space on top of the old giants already standing. Renewal without demolition: it can – with some perseverance – lead to beautiful things. As Hans Ibelings writes in his view: Lightweight is a plea not to choose the path of least resistance and, where possible, to build on what is already.
The Book Licht Verdicht and is available in Dutch on the site of the BNA
Design Thinking is a proven method to shape innovation creatively. Innovation is about new solutions, new ideas and their realization, and creating an unique value. That value is not so much the technology, product or service, but especially in the experience of the customer / user. They are experiencing value through the use of products and services to achieve their goals. Therefore defining what is value is increasingly a co-production between provider and customer. What role does a product of service have in this changing landscape? And how can an organization reinvent itself? Can a industry or department (e.g. marketing) also innovate itself? Design Thinking is one way to find an answer to these questions.
Below are the steps Trndmrkr uses to come to an answer.
Having a open-minded,active and creative mindset is indispensable.
Furthermore it is important to remember:
“Design Thinking is a process which includes the ‘building up’ of ideas
However, it is not a religion or a linear process. The steps can occur simultaneously and be repeated.
It’s all about understanding the story and finding the red line”.
For more information what Design Thinking tools can do for your challenge, contact Trndmrkr.
Tomorrow ServDes, the Service Design and Innovation conference, will start in Copenhagen. It is the premier research conference for exchanging knowledge within Service Design and service innovation studies. Since I’m working in Denmarks capital this week, I am going for a quick visit and doing some trend scoping as well. If you will be there let me know. For those not able to attend, this paper is an interesting read of what Service Design topics will be discussed. I especially liked the “Chaos generation managed through design thinking: A task model for the design professional”.
Just got a glimpse of the new documentary: Design & Thinking
I’m curious how this documentary explains the journey and can add to a more professional crowd- aka my learnings of at least 10 yrs of putting DT into practise.
If you are in Berlin check out the screening at ITR8 or check the website: designthinkingmovie.com
Together with a international group of multi-talented influencers andin particular Philip McKenzie had the opportunity to write an article for the Alchemy report, supported by InfluencerCon. The focus of this issue was “Gatekeepers/Crashers: Thriving or Dying?” and is all about “revealing the true machinations behind culture, commerce and influence by bringing gatekeepers and gatecrashers face to face a modern day showdown”.
My contribution is about ‘Hacking’ The System, read more on this in the Alchemy report below or go to the site of Influencer Conference. Special thanks to Philip McKenzie, global curator of Influencer Conference, for bringing these people together.
Blockchain is a relative unknown concept for the most of us… but has an immense range of interesting applications, in finance, in digital sales and even in health. Therefore, Trndmrkr was asked to support in a workshop on this topic and its possibilities. To find out what Blockchain and Bitcoin actually pertains see this video below, the ‘Bitcoin Evangelie’ including an interview with Roger Ver (in Dutch), or the Ultimate Blockchain Reading List (Thanks Arno)