Welcome to 2020! A new decennium has begun and it is time for a change!
Trndmrkr started this year with loads of new exciting (travel)plans and I presented the first ‘What’s Next 2020’ presentation of the year. In 2020, we will need to rethink how they establish lasting and meaningful relationships with consumers beyond the purely transactional. Brands that cater to the ever-changing human needs of today’s consumers, whether they are physical, mental or emotional, will be the ones that triumph in this landscape. In the next couple of days, I will share some examples here on my blog/ site. If you would like to receive more information or comment so not hesitate to contact me via firstname.lastname@example.org
#WELCOME TO THE LAST DAYS OF 2019! And what a roller coaster it was, we have emerged in an eventful era with political, social, economic and ecological changes. But there are so many things to look forward to. Next year a new decennium will start. Young consumers (25-35 years old) and brands will choose to have a more moderate and reassuring view of the future. Enthusiastic to finally change the conversation of gloomy, dystopian times, forward-thinking companies offer a clear vision that is realistic, challenging and optimistic. A growing number of creative projects and campaigns are now focused on presenting honest emotions, expressiveness, and connectedness. These are the kind of values that have the power to change the playing field for brands… Let’s get ready for #2020! This picture was taken during a design deep dive of beer brand Vedett, one of those brands to look forward too in 2020! Thanks Emilie Heesters for the picture and Lars de Beer (whats in a name;-)) for making the graphics pop!
So happy to be back on the blog (we had an incident with some hackers, blocking my page) So much to share.
It is that time of the year to discover the new and/ or changing values within society, technology and economy. Hereby is my overview of those I find most interesting: