Monthly Archives of ‘oktober 2012’


Prosumer, cocreation

A good example of how brands can achieve this is Chicago-based Kraft Food’s Philadelphia cheese spread and its Real Women of Philadelphia initiative. It wanted to target its audience in a way that made the product central to a community of like-minded consumers. Playing on the popular US TV series The Real Housewives of Orange County and its sister shows, a web series and dedicated site hosted by Georgia-based celebrity chef Paula Deen inspired fans with recipes using the cheese.


Wheel of Persuasion

This week I was at a presentation about Persuasion and Digital Influence.

One of the presentations on digital influencer techniques and models that struck me most,  was one of ‘online consumer psychologist’ Bart Schutz of Online Dialogue.

During his presentation Bart introduced his The ‘Wheel of Persuasion’, a nifty model linking research methods, context and target. The model is not live yet but have a sneek preview below:

Wheel of Persuasion demo from Online Dialogue on Vimeo.


The Goddess Experience – what makes you happy?

While looking for some inspiration for the new Trndmrkr wensite, I stumbled upon this book which I have on my bookshelf for a while now. Although the title of the book might set you off to the wrong foot, its not as mushy as its sounds,  it’s a really nice story book including illustrations and interviews of Gisele Scanlon about what happiness means to people and what they value most. And since I am all about people insights and love a nice illustration,  I was really happy when I got the book as a gift, thanks Peter and Dieuwke! I really like the story, illustrations and the overall look and feel of the book. It has a certain ‘je ne sais quoi’ ring to it.  See for yourself in the video above.

Ps. It just hit me, the design reminds me of a book, Le Cool Guide Amsterdam, I contributed to a while back…what do you think?


The Future of Big Data?

PLURALITY from Dennis Liu on Vimeo.

This new short film Plurality vaguely reminds me of the Minority Report back in 2002. Now 10 years later narrowcasting distributors are still working hard to achieve this kind of tailor made digital advertising. But what will happen in the next 10 years? Thanks to the surge of Big Data, could this reality of be true in 2023? In effect, concerns of privacy and Big Data have been the hotly debated by many experts such as Ogilvy & Mather, MIT at industry conferences. And even more anxiously debated and awaited, Privacy and Big Data is the topic of Trndmrkr’s new research.

For more info about the research, contact Trndmrkr’s Hortense Koster