Now more than ever, the only constant is change. Trends come and go at ever-faster rates and the today ways of looking at the world will be difficult to recognize in the not-too-distant future. In response, young people are adapting to a more flexible and optimistic pop up way of thinking. In the practice of design, disciplines merge and worlds are linked together; 2D & 3D, analogue & digital, culture & capital, science & art, nature & technology and local & global.
Trend forecaster Lidewij Eldekoort has presented this pop up vision in the exposition The Pop-Up Generation.
Lidewij Edelkoort introduction to The Pop-Up Generation from MOTI on Vimeo.
Although I find her vision very interesting, in my opinion the pop up mentality of young people (design that seemingly effortlessly balances within a 2d and 3d environment) is not to be confused with the rise of pop up stores.
Given the increased mobility of consumers, quick rise of consumer trends, the increasing desire for instant gratification and the ongoing financial crisis, there is a significant supply and demand shift occurring with both consumers as within retail industry. Pop up stores(and pop up restaurants/ communication in effect too) cater to these changing times but are temporary solutions. Pop Up Generation mentality however is here to stay, regardless of the state of the economy or commercial rental rates.
