Monthly Archives of ‘september 2010’


100 cats take over IKEA

A look behind the experiment of IKEA UK’s release of 100 house cats into its Wembley store in the UK.
Love the part where one cat owner is looking for a living room theme- “cause he’s a couch potato”- probably this cat’s mission is to find the best couch in the store… IKEA is making cats- and its owners- feel at home.
Made by ad agency Mother, London.