The last couple of months, I worked as lead facilitator of the Philips HealthSuite Lab together with the Dutch Ministry of Health and several health providers and e-health firms to make electronic health records work better for patients and providers in the Netherlands. The following video of NPCF MedMij proudly looks back on this project and the three intense and successful workshop days
A couple of years ago Trndmrkr wrote a trend report and gave lectures about a new female narrative -about the changing mindset and empowerment of women . Today, this shift towards a more femine mindset is expanding world wide. JWT has finalised research spanning nine countries – including the US, the UK, Saudi Arabia, Brazil and China.
The living research, known as the Female Tribes campaign, includes interviews with 4,300 women between the ages of 18-70. Setting out to “change the conversations brands have with women”, key findings from the report include:
76% believe there has never been a better time to be a woman
58% said role models in TV or film have inspired them to be more assertive or ambitious
74% said their work is linked to their sense of self
86% said that femininity is a strength, not a weakness.
See more on how female mindsets are changing in the documentary Her World
Tomorrow ServDes, the Service Design and Innovation conference, will start in Copenhagen. It is the premier research conference for exchanging knowledge within Service Design and service innovation studies. Since I’m working in Denmarks capital this week, I am going for a quick visit and doing some trend scoping as well. If you will be there let me know. For those not able to attend, this paper is an interesting read of what Service Design topics will be discussed. I especially liked the “Chaos generation managed through design thinking: A task model for the design professional”.
Just got a glimpse of the new documentary: Design & Thinking
I’m curious how this documentary explains the journey and can add to a more professional crowd- aka my learnings of at least 10 yrs of putting DT into practise.
If you are in Berlin check out the screening at ITR8 or check the website: designthinkingmovie.com
Last month Trndmrkr attended the Kick-off Food Ecosystem Accelerator, a great innitiative of Innoleaps and the Youth Food Movement. If you have an disruptive idea/ plan, be sure to apply and join the challenge… Applications are open till 31 May 2016!
Its a matter of survival… or in Dutch …’Het belang van de ervaring van de eindgebruiker, waar ontwerpers altijd mee bezig zijn, wordt eindelijk erkend. Het is inmiddels een belangrijke discussie in de bestuurskamers van bedrijven over de hele wereld.’ Read more here
2015 has been a great year for Trndmrkr on all fronts: worked on great projects, for wonderful clients. We traveled to new places to work with multi-talented people to find the latest insights in the fields of automotive, public transport, FMCG, food & health, retail, digital sales, privacy, workforce and sustainability. More about this here.
Thank you if you were part of it.
And if you would like to be… looking forward to hearing from you!
Together with a international group of multi-talented influencers andin particular Philip McKenzie had the opportunity to write an article for the Alchemy report, supported by InfluencerCon. The focus of this issue was “Gatekeepers/Crashers: Thriving or Dying?” and is all about “revealing the true machinations behind culture, commerce and influence by bringing gatekeepers and gatecrashers face to face a modern day showdown”.
My contribution is about ‘Hacking’ The System, read more on this in the Alchemy report below or go to the site of Influencer Conference. Special thanks to Philip McKenzie, global curator of Influencer Conference, for bringing these people together.
Blockchain is a relative unknown concept for the most of us… but has an immense range of interesting applications, in finance, in digital sales and even in health. Therefore, Trndmrkr was asked to support in a workshop on this topic and its possibilities. To find out what Blockchain and Bitcoin actually pertains see this video below, the ‘Bitcoin Evangelie’ including an interview with Roger Ver (in Dutch), or the Ultimate Blockchain Reading List (Thanks Arno)