Google’s products are designed with the goal of improving your digital life, but the company now wants to help city dwellers IRL with Sidewalk Labs.
The last couple of months, I worked as lead facilitator of the Philips HealthSuite Lab together with the Dutch Ministry of Health and several health providers and e-health firms to make electronic health records work better for patients and providers in the Netherlands. The following video of NPCF MedMij proudly looks back on this project and the three intense and successful workshop days
Update: see how the project evolved in this future forward e-health coalition
A couple of years ago Trndmrkr wrote a trend report and gave lectures about a new female narrative -about the changing mindset and empowerment of women . Today, this shift towards a more femine mindset is expanding world wide. JWT has finalised research spanning nine countries – including the US, the UK, Saudi Arabia, Brazil and China.
The living research, known as the Female Tribes campaign, includes interviews with 4,300 women between the ages of 18-70. Setting out to “change the conversations brands have with women”, key findings from the report include:
76% believe there has never been a better time to be a woman
58% said role models in TV or film have inspired them to be more assertive or ambitious
74% said their work is linked to their sense of self
86% said that femininity is a strength, not a weakness.
See more on how female mindsets are changing in the documentary Her World
RefL JWT, Stylus
Tomorrow ServDes, the Service Design and Innovation conference, will start in Copenhagen. It is the premier research conference for exchanging knowledge within Service Design and service innovation studies. Since I’m working in Denmarks capital this week, I am going for a quick visit and doing some trend scoping as well. If you will be there let me know. For those not able to attend, this paper is an interesting read of what Service Design topics will be discussed. I especially liked the “Chaos generation managed through design thinking: A task model for the design professional”.
Just got a glimpse of the new documentary: Design & Thinking
I’m curious how this documentary explains the journey and can add to a more professional crowd- aka my learnings of at least 10 yrs of putting DT into practise.
If you are in Berlin check out the screening at ITR8 or check the website:
Last month Trndmrkr attended the Kick-off Food Ecosystem Accelerator, a great innitiative of Innoleaps and the Youth Food Movement. If you have an disruptive idea/ plan, be sure to apply and join the challenge… Applications are open till 31 May 2016!
Its a matter of survival… or in Dutch …’Het belang van de ervaring van de eindgebruiker, waar ontwerpers altijd mee bezig zijn, wordt eindelijk erkend. Het is inmiddels een belangrijke discussie in de bestuurskamers van bedrijven over de hele wereld.’ Read more here
To bring 2016 off to a even better start.. here are some of my favourite trend overviews for this year, enjoy!
Customer Experience Trends for 2016: its all about pre-sales and after sales support, wearable tech, apps, and getting digital and personal.
The 15 Tech Trends 2016, curated by Frog, that will transform industries in 2016 and beyond.
Hyper Island Report, Changes of Tomorrow – Trends transforming society: in business, technology, talent, and behaviour. See the report below or download here
Fjord Trends 2016: Trends impacting design and innovation
See the report below or download here