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About

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Tndmrkr is an independent collaborative consumer research and advisory group focused on ‘marking’ those shifts that impact consumer behaviour, founded by Hortense Koster .

Together we are stewarding a new way of thinking.

Read more here and take a look at the portfolio.

Have questions, comments or ideas? Don’t be shy… drop a line info@trndmrkr.com or tweet @trndmrkr

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Trend reports 2019

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[Photo: FLICKR user Stig Nygaard]

TRENDREPORTS!
It’s that time of the year again… new trend reports are being launched for 2019.
Here is a small brain dump of where to find teh latest reports (and which I still need to read)
JWT Intelligence: The future of 2019
LS:N Global: 50 trends for 2019
Stylus: 5 trends for 2019
The Future Laboratory: The Future Forecast 2019
Fjord: Fjord trends 2019: The search for value

Fjord Trends 2019: The search for value from Fjord on Vimeo.

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Trend alert for the colour of 2019

Photo: Andreas von Einsiedel Photo: Andreas von Einsiedel Say so long to millennial pink. Another pink-tinted hue is set to take over in 2019‚ÄĒaccording to Pantone, at least. The colour of 2019 is Living Coral
Pantone pointed to Airbnb and Apple’s use of coral over the past few months as a sign of the color’s domination. And as you can imagine, we are very happy to some more pink hues in our Trndmrkr communications.
01-pantone-color-of-the-year-2019-living-coral
Ref: Pantone

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We started a Club!

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We started a new club… the Trnd Book Club!
Our mission is to mark those trend reports and books that are worth reading, and share in our club, our stories, learning’s and insights
So where is this Club? It will be both online and offline…and we might even have some cocktails and bitterballs (the vegan organic fermented sort of course (or other like foodhype)
Personally, I believe the Club should be the fun part of work with trends, sharing thoughts with like minded and not taking it all too serious ūüėČ
Stay tuned for more event info on our LinkedIn Group
So excited! Hortense, Founder Trndmrkr

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Brainstorming tips

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Working on a project to inspire Highschool teachers to work more creatively with their student. Second lesson is Brainstorming and used this in one of my slides. Great pointers and love the graphic style.
Ref: Relatimeblog.com

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How to create a Future Proof (Retail) Experience

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Last Sunday it was hot, and not just because of the weather!
Trdmrkr’s Hortense Koster was speaking at the Hoxton Amsterdam about how to design a great (retail) experience. Together with Vivian van Schagen founder of The Invisible Party, brand and creative director Sophie Spindler and moderated by Amanda Cardinale founder of Workwhile agency.Very happy with the event and smiles and cocktails were a bonus too.

Ref: Hoxton Amsterdam, @visuelise

Reacties staat uit voor How to create a Future Proof (Retail) Experience
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The Art of Interviewing- Part 2



A while back I wrote about ‘The Art of Interviewing (part 1)’,¬† an interview ‘Philosophy’ of Global Innovation Studio Sense World Wide. Now they have launched an update. Read more about it below.

What I like about this document is that it gives a clear overview of how they use interviewing and all the steps pre-, during- and after interviewing in a very simple and easy to understand way. Now there is no more excuse to not have a chat with a random stranger, taxi driver, hairdresser or shopkeeper ( see exercise in last part). Happy Insight Hunting!

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These world-renowned designers have a message

When preparing research about the future of retail I came accross this video and article about PepsiCo’s First Chief Design Officer, Mauro Porcini. Like how he implements his learning of Design Thinking into marketing business.Watch more insights on what designers see as their role in business
Ref: Fortune

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#WhatsNext2018

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WELCOME 2018!

Hope you all enjoyed the holidays.

As founder of Trndmrkr, I would like to wish you a happy new year!  For Trndmrkr 2017 has been a wonderful year and it was a pleasure working together with talented people on several communities, (trend)research projects, presentations and workshops!

As my way to say thank you, here is a short overview of 5 big trend areas that will be(re)defining customer needs in 2018. And if you are interested to learn more, please let me know.

Looking forward to make 2018 even better with you!

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Protein Youth Report 2017 @ ADE

Screen Shot 2017-10-17 at 16.48.28 If you are visiting the Amsterdam Dance Event this year, be sure to drop by the presentation of the youth report 2017 of the lovely people of Protein as well.

I had a chance to read the report. Especially the driver ‘Fake is the New Craft’ I believe captures young behaviour in our fast moving digital society very well. Progressive culture has been commoditized, and youths globally are drawing on their DIY mentality to differentiate themselves and reinstate their relevance, they‚Äôre modifying and using brands as platforms to exhibit creativity.

In one of my client reports ( which I unfortunately¬† cannot share) I mention¬†a similar driver, the COPY MATCH movement;¬†referring to¬†young Gen z’s as Brand Bandits that seek creativity through copy paste their own identity and are not affraid to state their beliefs or abide¬†by copy right rules (and¬†rather apply the ideas of the¬†Copyleft movement).

For more info on the Protein event click here