research

Article

How we do it: Design Thinking as a Basis for Innovation

Design Thinking is a proven method to shape innovation creatively. Innovation is about new solutions, new ideas and their realization, and creating an unique value. That value is not so much the technology, product or service, but especially in the experience of the customer / user. They are experiencing value through the use of products and services to achieve their goals. Therefore defining what is value is increasingly a co-production between provider and customer. What role does a product of service have in this changing landscape? And how can an organization reinvent itself? Can a industry or department (e.g. marketing) also innovate itself? Design Thinking is one way to find an answer to these questions.

Below are the steps Trndmrkr uses to come to an answer.
Trndmrkr_design_thinking

Having a open-minded,active and creative mindset is indispensable.

Furthermore it is important to remember:

“Design Thinking is a process which includes the ‘building up’ of ideas
However, it is not a religion or a linear process. The steps can occur simultaneously and be repeated.
It’s all about understanding the story and finding the red line”.

For more information what Design Thinking tools can do for your challenge, contact Trndmrkr.

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Article

Google’s latest project: Improving city life

Screen Shot 2016-07-25 at 15.51.43

Google’s products are designed with the goal of improving your digital life, but the company now wants to help city dwellers IRL with Sidewalk Labs.

Sidewalk Labs’ website described itself as an “urban innovation company” with a “focus on improving city life for residents, businesses and governments.” read more here.

 

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Article

Case: How electronic health records can work better for patients and providers

PGD
The last couple of months, I worked as lead facilitator of the Philips HealthSuite Lab together with the Dutch Ministry of Health and several health providers and e-health firms to make electronic health records work better for patients and providers in the Netherlands. The following video of NPCF MedMij proudly looks back on this project and the three intense and successful workshop days

Update: see how the project evolved in this future forward e-health coalition

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Article

Her story

A couple of years ago Trndmrkr wrote a trend report and gave lectures about a new female narrative -about the changing mindset and empowerment of women . Today, this shift towards a more femine mindset is expanding world wide. JWT has finalised research spanning nine countries – including the US, the UK, Saudi Arabia, Brazil and China.

The living research, known as the Female Tribes campaign, includes interviews with 4,300 women between the ages of 18-70. Setting out to “change the conversations brands have with women”, key findings from the report include:

76% believe there has never been a better time to be a woman
58% said role models in TV or film have inspired them to be more assertive or ambitious
74% said their work is linked to their sense of self
86% said that femininity is a strength, not a weakness.

See more on how female mindsets are changing in the documentary Her World

RefL JWT, Stylus

Article

Design Thinking- The Movie

Design Thinking Documentary

Just got a glimpse of the new documentary: Design & Thinking
I’m curious how this documentary explains the journey and can add to a more professional crowd- aka my learnings of at least 10 yrs of putting DT into practise.
If you are in Berlin check out the screening at ITR8 or check the website:
designthinkingmovie.com

Article

Thank You and Happy 2016!

2016_Trndmrkr_thanks

2015 has been a great year for Trndmrkr on all fronts: worked on great projects, for wonderful clients. We traveled to new places to work with multi-talented people to find the latest insights in the fields of automotive, public transport, FMCG, food & health, retail, digital sales, privacy, workforce and sustainability. More about this here.

Thank you if you were part of it.

And if you would like to be… looking forward to hearing from you!

Drop me a line at info@trndmrkr.com

Article

Case: What if ….Blockchain?

paul_baran_1962_distributedBlockchain is a relative unknown concept for the most of us… but has an immense range of interesting applications, in finance, in digital sales and even in health. Therefore, Trndmrkr was asked to support in a workshop on this topic and its possibilities. To find out what Blockchain and Bitcoin actually pertains see this video below, the ‘Bitcoin Evangelie’ including an interview with Roger Ver (in Dutch), or the Ultimate Blockchain Reading List (Thanks Arno)

Article

Workshop tools Hyper Island

tools 2015-08-2
I have been facilitating and organising a lot of creative workshops lately and its always a great help to have a look at the broad ‘ palet’ of tools available.Sharing is caring right so I will be posting some ‘toolboxes’ from several institutes that are public and I have enjoyed working with in the past. This week, I will start with the Hyper Island Toolbox- A resource kit you can use to apply creative collaboration and unleash potential in your team or organization.
I love the concepting exercise ‘ Mash- Up Innovation’ where you pick 3 cards: a human value, a technology and an existing service using data ( for example Jawbone sleep monitoring) and create a new product. Thinking of these 3 areas really sparks new ideas – we at one time thought of a new product ‘Feet Mittens’, socks that track your sleep pattern and warms your feet when the cold might wake you up- a brilliant product concept off course… who’s buying? \\

Here is the link to the Hyper Island toolbox

Article

How to use WhatsApp to conduct research

AAEAAQAAAAAAAAM9AAAAJDFjN2U1YmMwLTQ1MzgtNGI3Mi1iNGRiLTk2MjhhZWUwODYwNgWhy WhatsApp is the perfect tool for conducting qualitative research… not sure if I agree with all the mentioned ‘benefits’- but it is a nice snapshot tool…interesting read

Ref: OMD Interational

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Article

Designer and researcher: the new creative partnership

TimeisnowExperience design agency Foolproof has a clear vision where more future forward creative agencies are moving towards: teaming up designers with researchers.

It is something that I personally have experienced as a win-win situation for both clients and agencies who want to create effective customer centric products and services. Looking forward to seeing & experiencing this collaboration at more ad agencies as well. Read the whole article here.

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