nous sommes la

Article

Sense Supper Club Amsterdam

Last week, I was honored to co-host a Sense Supper Club in Amsterdam. Sense Supper Clubs are evenings organised by members of the Sense Network: a global community of highly motivated, visionary, articulate and creative thinkers and doers who have collaborated with the likes of Nike, PepsiCo, Converse and Sonos.

During this evening these ‘Sensers’ come together in their local cities to eat, drink and to share and discuss their extraordinary creative journeys, careers, side hustles, live projects and collaborations. With previous Sense Supper Clubs hosted in Londen, Berlin and Los Angeles, Amsterdam of course could not stay far behind.
Read more about my experience of this creative evening in Amsterdam below.

Article

Instax SQ6 Insights Session

 

instaxFor the launch of the Fuji Instax SQ6 Trndmrkr offerend customer insights keynote presentation and inspiration for retail outlets who will be carrying the new model.  See more inspiration square sushi and of course the instax SQ6… in the after movie of the event below.

Thank you for attending the first instax insights session!

instax insights session: the square edition from Fujifilm instax on Vimeo.

(Ref: In10)

Reacties staat uit voor Instax SQ6 Insights Session
Article

Case: How electronic health records can work better for patients and providers

PGD
The last couple of months, I worked as lead facilitator of the Philips HealthSuite Lab together with the Dutch Ministry of Health and several health providers and e-health firms to make electronic health records work better for patients and providers in the Netherlands. The following video of NPCF MedMij proudly looks back on this project and the three intense and successful workshop days

Update: see how the project evolved in this future forward e-health coalition

Reacties staat uit voor Case: How electronic health records can work better for patients and providers
Article

servdes2016_cover4

Tomorrow ServDes, the Service Design and Innovation conference, will start in Copenhagen. It is the premier research conference for exchanging knowledge within Service Design and service innovation studies.  Since I’m working in Denmarks capital this week, I am going for a quick visit and doing some trend scoping as well. If you will be there let me know. For those not able to attend,  this paper is an interesting read of what Service Design topics will be discussed. I especially liked the “Chaos generation managed through design thinking: A task model for the design professional”.

Source: ServDes

Article

Thank You and Happy 2016!

2016_Trndmrkr_thanks

2015 has been a great year for Trndmrkr on all fronts: worked on great projects, for wonderful clients. We traveled to new places to work with multi-talented people to find the latest insights in the fields of automotive, public transport, FMCG, food & health, retail, digital sales, privacy, workforce and sustainability. More about this here.

Thank you if you were part of it.

And if you would like to be… looking forward to hearing from you!

Drop me a line at info@trndmrkr.com

Article

Writing: Gatekeepers & Crashers

Alchemy_ InfluencerCon

Together with a international group of multi-talented influencers andin particular Philip McKenzie had the opportunity to write an article for the Alchemy report, supported by InfluencerCon. The focus of this issue was “Gatekeepers/Crashers: Thriving or Dying?” and is all about “revealing the true machinations behind culture, commerce and influence by bringing gatekeepers and gatecrashers face to face a modern day showdown”.

My contribution is about ‘Hacking’ The System, read more on this in the Alchemy report below or go to the site of Influencer Conference. Special thanks to Philip McKenzie, global curator of Influencer Conference, for bringing these people together.

Alchemy Report – Gatecrashers_keepers-1

Article

Case: What if ….Blockchain?

paul_baran_1962_distributedBlockchain is a relative unknown concept for the most of us… but has an immense range of interesting applications, in finance, in digital sales and even in health. Therefore, Trndmrkr was asked to support in a workshop on this topic and its possibilities. To find out what Blockchain and Bitcoin actually pertains see this video below, the ‘Bitcoin Evangelie’ including an interview with Roger Ver (in Dutch), or the Ultimate Blockchain Reading List (Thanks Arno)

Article

Welcome 2015!

tumblr_me9ehtsFYH1r2z77io1_500

\\Welcome 2015!//

2014 has been an exciting year for Trndmrkr with lots of travel, living in Berlin, meeting new people and gaining lots of inspiring and valuable insights.

2015 will be equally exciting, we assure you.

But first we have some catching up to do as you will notice from the array of new info that we will post the next couple of weeks.

\\Enjoy and I look forward to hearing your thoughts!//

Article

Case: Audi Urban Future Awards

What will mobility look like in the future? This is the core question of the Audi Urban Future Future awards. The event challenges worldwide transportation issues with a focus on infrastructure, urban development, individual user experience and auto mobility, neuroscientists, biologists, city planners, crowd sourcing experts and market researchers will work on entries that relate to specific current urban development projects. an international jury will present the winners of the ‘AUDI urban future award 2014′ in October.

Audi Urban Future Award 2014 – Kick-off from THE AUDI URBAN FUTURE INITIATIVE on Vimeo.

And my personal favorite, since it included not just cars but the peoples perspective as well.

Audi Urban Future Award 2014 – Project Berlin from THE AUDI URBAN FUTURE INITIATIVE on Vimeo.

Reacties staat uit voor Case: Audi Urban Future Awards
Article

Maker Movement in Brooklyn

Made In Brooklyn from Brooklyn Bridge Ventures on Vimeo.

Last week Trndmrkr was in Brooklyn, NYC exploring a creative renaissance so called ‘maker movement’ that is taking over these parts of the city. At its heart is a thriving community of artisans producing a remarkable variety of handmade goods of up-and-coming makers including bakers, ceramic artists, clothing designers, florists, distillers, and more.

The movement is catching the eye of academics, businesspeople, and investors, too. Economist Jeremy Rifkin described the Maker Movement “as significant as the shift from agriculture to the early industrial era” in Bloomberg BusinessWeek.

Offcourse here at Trndmrkr we are hungry for the latest ideas. But to capture the essence of this movement, we have to start with meeting those people behind the movement. That’s why we hooked up with local Dom Gervasi of ‘Made in Brookyn Tours’ to meet the ‘makers’ and see what is happening on his turf.

These are some of his favorites:
‘The Sketchbook Project’. At the Sketchbook Project, a global, crowd-sourced art project and interactive traveling exhibition of handmade (sketch) books, we met Chris. He explained how the project works and showed us some sketchbooks from their ‘library’. What’s great about this project/ shop is that you do not need to be an artist to participate, anyone can join. And visitors of the shop can chose a book on topic or artist subject. Creativity is therefore more accessible for everybody.

OddFellows Ice Cream Co.  Owner Mohan Kumar gave us insight in his Ice cream parlor OddFellows, which he co-founded with his wife Holiday Kumar and Chef Sam Mason (co-owner/head chef). The story goed that during his wife pregnancy with twins she was craving salty ice cream. Chef Chef Sam Mason suprised her with a tub of Pretzel flavored ice cream, he made especially for her. It lasted no more than 5 minutes, and this triggered them to bring those flavors to the public and open up a store. The ice cream flavors are as tempting as provocative- how about Cornbread (this seasons favorite), Beet Pistachio Honey Goat Cheese, Tobacco Leaf Smoked Chili Huckleberry and Chorizo Caramel Swirl (I tried it, no meats were involved, just a smoky sweet aftertaste).

Proof that the maker movement is gaining interest is the new movie “Maker”. “Maker” is a feature-length documentary on the maker movement, showing that the movement is going beyond ‘hobbyists’ and into “prototyping our next generation of manufacturing, education, healthcare and financial services”. Support them to finish the movie on Kickstarter!