inspiration

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Trend alert for the colour of 2019

Photo: Andreas von Einsiedel Photo: Andreas von Einsiedel Say so long to millennial pink. Another pink-tinted hue is set to take over in 2019—according to Pantone, at least. The colour of 2019 is Living Coral
Pantone pointed to Airbnb and Apple’s use of coral over the past few months as a sign of the color’s domination. And as you can imagine, we are very happy to some more pink hues in our Trndmrkr communications.
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Ref: Pantone

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Instax SQ6 Insights Session

 

instaxFor the launch of the Fuji Instax SQ6 Trndmrkr offerend customer insights keynote presentation and inspiration for retail outlets who will be carrying the new model.  See more inspiration square sushi and of course the instax SQ6… in the after movie of the event below.

Thank you for attending the first instax insights session!

instax insights session: the square edition from Fujifilm instax on Vimeo.

(Ref: In10)

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#WhatsNext2018

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WELCOME 2018!

Hope you all enjoyed the holidays.

As founder of Trndmrkr, I would like to wish you a happy new year!  For Trndmrkr 2017 has been a wonderful year and it was a pleasure working together with talented people on several communities, (trend)research projects, presentations and workshops!

As my way to say thank you, here is a short overview of 5 big trend areas that will be(re)defining customer needs in 2018. And if you are interested to learn more, please let me know.

Looking forward to make 2018 even better with you!

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Reinventing the World of Banking

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The world of banking is rapidly changing.

Trndmrkr has been working on some projects that create future scenarios and research customer experience.
If you want to know more on financial institutions are adapting to future needs, be sure to contact us at info@trndmrkr.com

And we will be sharing some more inspirations in the weeks to come …

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Case Licht Verdicht: a study on the future of living in the city of Rotterdam

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Living in the heart of the city, in the middle of the urban vibe, is becoming popular.
As a result, means that cities like Rotterdam are facing a challenging task to ‘top-up’ excisting buildings to provide for extra horizontal space.
In the study “Licht Verdicht”, moderated by the ‘Branchevereniging Nederlandse Architectenbureaus'(BNA), seven multidisciplinary design teams looked at how to literally bring Rotterdam’s city center to a greater extent.

For the project “Lumiere Lijnbaan”, Trndmrkr (Hortense Koster) worked together with Adam Smit, Mijke Rood (ZZDP Architecten), Walter Spangenberg, Rudi Roijakkers (ABT), Edwin Santhagens and Stephen Tas (Santenco). Trndmrkr was responsible for a trend trend research on the future needs of users to live, work and shop in the project “Lumiere Lijnbaan”.

The results of the study are published in the book Licht Verdicht. The book shows how we can create new space on top of the old giants already standing. Renewal without demolition: it can – with some perseverance – lead to beautiful things. As Hans Ibelings writes in his view: Lightweight is a plea not to choose the path of least resistance and, where possible, to build on what is already.
The Book Licht Verdicht and is available in Dutch on the site of the BNA

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Tomorrow ServDes, the Service Design and Innovation conference, will start in Copenhagen. It is the premier research conference for exchanging knowledge within Service Design and service innovation studies.  Since I’m working in Denmarks capital this week, I am going for a quick visit and doing some trend scoping as well. If you will be there let me know. For those not able to attend,  this paper is an interesting read of what Service Design topics will be discussed. I especially liked the “Chaos generation managed through design thinking: A task model for the design professional”.

Source: ServDes

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Design Thinking- The Movie

Design Thinking Documentary

Just got a glimpse of the new documentary: Design & Thinking
I’m curious how this documentary explains the journey and can add to a more professional crowd- aka my learnings of at least 10 yrs of putting DT into practise.
If you are in Berlin check out the screening at ITR8 or check the website:
designthinkingmovie.com

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Writing: Gatekeepers & Crashers

Alchemy_ InfluencerCon

Together with a international group of multi-talented influencers andin particular Philip McKenzie had the opportunity to write an article for the Alchemy report, supported by InfluencerCon. The focus of this issue was “Gatekeepers/Crashers: Thriving or Dying?” and is all about “revealing the true machinations behind culture, commerce and influence by bringing gatekeepers and gatecrashers face to face a modern day showdown”.

My contribution is about ‘Hacking’ The System, read more on this in the Alchemy report below or go to the site of Influencer Conference. Special thanks to Philip McKenzie, global curator of Influencer Conference, for bringing these people together.

Alchemy Report – Gatecrashers_keepers-1

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Case: What if ….Blockchain?

paul_baran_1962_distributedBlockchain is a relative unknown concept for the most of us… but has an immense range of interesting applications, in finance, in digital sales and even in health. Therefore, Trndmrkr was asked to support in a workshop on this topic and its possibilities. To find out what Blockchain and Bitcoin actually pertains see this video below, the ‘Bitcoin Evangelie’ including an interview with Roger Ver (in Dutch), or the Ultimate Blockchain Reading List (Thanks Arno)

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Workshop tools Hyper Island

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I have been facilitating and organising a lot of creative workshops lately and its always a great help to have a look at the broad ‘ palet’ of tools available.Sharing is caring right so I will be posting some ‘toolboxes’ from several institutes that are public and I have enjoyed working with in the past. This week, I will start with the Hyper Island Toolbox- A resource kit you can use to apply creative collaboration and unleash potential in your team or organization.
I love the concepting exercise ‘ Mash- Up Innovation’ where you pick 3 cards: a human value, a technology and an existing service using data ( for example Jawbone sleep monitoring) and create a new product. Thinking of these 3 areas really sparks new ideas – we at one time thought of a new product ‘Feet Mittens’, socks that track your sleep pattern and warms your feet when the cold might wake you up- a brilliant product concept off course… who’s buying? \\

Here is the link to the Hyper Island toolbox