insights

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Case: How electronic health records can work better for patients and providers

PGD
The last couple of months, I worked as lead facilitator of the Philips HealthSuite Lab together with the Dutch Ministry of Health and several health providers and e-health firms to make electronic health records work better for patients and providers in the Netherlands. The following video of NPCF MedMij proudly looks back on this project and the three intense and successful workshop days

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Design Thinking- The Movie

Design Thinking Documentary

Just got a glimpse of the new documentary: Design & Thinking
I’m curious how this documentary explains the journey and can add to a more professional crowd- aka my learnings of at least 10 yrs of putting DT into practise.
If you are in Berlin check out the screening at ITR8 or check the website:
designthinkingmovie.com

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Thank You and Happy 2016!

2016_Trndmrkr_thanks

2015 has been a great year for Trndmrkr on all fronts: worked on great projects, for wonderful clients. We traveled to new places to work with multi-talented people to find the latest insights in the fields of automotive, public transport, FMCG, food & health, retail, digital sales, privacy, workforce and sustainability. More about this here.

Thank you if you were part of it.

And if you would like to be… looking forward to hearing from you!

Drop me a line at info@trndmrkr.com

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Writing: Gatekeepers & Crashers

Alchemy_ InfluencerCon

Together with a international group of multi-talented influencers andin particular philip mclinsey, I had the opportunity to write an article for the Alchemy report, supported by InfluencerCon. The focus of this issue was “Gatekeepers/Crashers: Thriving or Dying?” and is all about “revealing the true machinations behind culture, commerce and influence by bringing gatekeepers and gatecrashers face to face a modern day showdown”.

My contribution is about ‘Hacking’ The System, read more on this in the Alchemy report below or go to the site of Influencer Conference. Special thanks to Philip McKenzie, global curator of Influencer Conference, for bringing these people together.

Alchemy Report – Gatecrashers_keepers-1

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Case: What if ….Blockchain?

paul_baran_1962_distributedBlockchain is a relative unknown concept for the most of us… but has an immense range of interesting applications, in finance, in digital sales and even in health. Therefore, Trndmrkr was asked to support in a workshop on this topic and its possibilities. To find out what Blockchain and Bitcoin actually pertains see this video below, the ‘Bitcoin Evangelie’ including an interview with Roger Ver (in Dutch), or the Ultimate Blockchain Reading List (Thanks Arno)

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How to use WhatsApp to conduct research

AAEAAQAAAAAAAAM9AAAAJDFjN2U1YmMwLTQ1MzgtNGI3Mi1iNGRiLTk2MjhhZWUwODYwNgWhy WhatsApp is the perfect tool for conducting qualitative research… not sure if I agree with all the mentioned ‘benefits’- but it is a nice snapshot tool…interesting read

Ref: OMD Interational

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Frog Tech Trends 2015

Frog_ Tech_Trends_2015

This overview of tech agency Frog summs up nicely what tech is enabling – Currently I am working on food related projects so l am curious how “Eat Your Technologies” and “The Internet of Food Goes Online” will evolve in the next few years.
What trends do you think will have the most impact in our daily life?

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10 Trends for 2014

Marking those’shifts’ that matter, JWTIntelligence shared ten key trends that will drive consumer mind-set and behavior for 2014 and beyond.

I especially like the trend Telepathic Technology: understanding mind and moods and reacting in a personalised way is interesting. I believe this will help heath industry enormously to approach patients in the right way, and trigger some ‘brain-to- brain contact’ with consumers (think Mel Gibsons- and whathis telepathic skills could do for him in the movie ‘What Women Want’)

Thanks Claudia!