insights

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Reinventing the World of Banking

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The world of banking is rapidly changing.

Trndmrkr has been working on some projects that create future scenarios and research cutomer experience.
If you want to know more on financial institutions are dapting to future needs, be sure to contact us at info@trndmrkr.com

And we will be sharing some more inspirations in the weeks to come …

Article

Case Licht Verdicht: a study on the future of living in the city of Rotterdam

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Living in the heart of the city, in the middle of the urban vibe, is becomming popular.
As a result, means that cities like Rotterdam are facing a challenging task to ‘top-up’ excisting buildings to provide for extra horizontal space.
In the study “Licht Verdicht”, moderated by the ‘Branchevereniging Nederlandse Architectenbureaus'(BNA), seven multidisciplinary design teams looked at how to literally bring Rotterdam’s city center to a greater extent.

For the project “Lumiere Lijnbaan”, Trndmrkr (Hortense Koster) worked together with Adam Smit, Mijke Rood (ZZDP Architecten), Walter Spangenberg, Rudi Roijakkers (ABT), Edwin Santhagens and Stephen Tas (Santenco). Trndmrkr was respondible for a trend trend research on the furture needs of users to live, work and shop in the project “Lumiere Lijnbaan”.

The results of the study are published in the book Licht Verdich. The book shows how we can create new space on top of the old giants already standing. Renewal without demolition: it can – with some perseverance – lead to beautiful things. As Hans Ibelings writes in his view: Lightweight is a plea not to choose the path of least resistance and, where possible, to build on what is already.
The Book Licht Verdicht and is available in Dutch on the site of the BNA

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Article

Case: How electronic health records can work better for patients and providers

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The last couple of months, I worked as lead facilitator of the Philips HealthSuite Lab together with the Dutch Ministry of Health and several health providers and e-health firms to make electronic health records work better for patients and providers in the Netherlands. The following video of NPCF MedMij proudly looks back on this project and the three intense and successful workshop days

Update: see how the project evolved in this future forward e-health coalition

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Article

Design Thinking- The Movie

Design Thinking Documentary

Just got a glimpse of the new documentary: Design & Thinking
I’m curious how this documentary explains the journey and can add to a more professional crowd- aka my learnings of at least 10 yrs of putting DT into practise.
If you are in Berlin check out the screening at ITR8 or check the website:
designthinkingmovie.com

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Thank You and Happy 2016!

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2015 has been a great year for Trndmrkr on all fronts: worked on great projects, for wonderful clients. We traveled to new places to work with multi-talented people to find the latest insights in the fields of automotive, public transport, FMCG, food & health, retail, digital sales, privacy, workforce and sustainability. More about this here.

Thank you if you were part of it.

And if you would like to be… looking forward to hearing from you!

Drop me a line at info@trndmrkr.com

Article

Writing: Gatekeepers & Crashers

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Together with a international group of multi-talented influencers andin particular Philip McKenzie had the opportunity to write an article for the Alchemy report, supported by InfluencerCon. The focus of this issue was “Gatekeepers/Crashers: Thriving or Dying?” and is all about “revealing the true machinations behind culture, commerce and influence by bringing gatekeepers and gatecrashers face to face a modern day showdown”.

My contribution is about ‘Hacking’ The System, read more on this in the Alchemy report below or go to the site of Influencer Conference. Special thanks to Philip McKenzie, global curator of Influencer Conference, for bringing these people together.

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Case: What if ….Blockchain?

paul_baran_1962_distributedBlockchain is a relative unknown concept for the most of us… but has an immense range of interesting applications, in finance, in digital sales and even in health. Therefore, Trndmrkr was asked to support in a workshop on this topic and its possibilities. To find out what Blockchain and Bitcoin actually pertains see this video below, the ‘Bitcoin Evangelie’ including an interview with Roger Ver (in Dutch), or the Ultimate Blockchain Reading List (Thanks Arno)

Article

How to use WhatsApp to conduct research

AAEAAQAAAAAAAAM9AAAAJDFjN2U1YmMwLTQ1MzgtNGI3Mi1iNGRiLTk2MjhhZWUwODYwNgWhy WhatsApp is the perfect tool for conducting qualitative research… not sure if I agree with all the mentioned ‘benefits’- but it is a nice snapshot tool…interesting read

Ref: OMD Interational

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Frog Tech Trends 2015

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This overview of tech agency Frog summs up nicely what tech is enabling – Currently I am working on food related projects so l am curious how “Eat Your Technologies” and “The Internet of Food Goes Online” will evolve in the next few years.
What trends do you think will have the most impact in our daily life?