digital

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Writing: Gatekeepers & Crashers

Alchemy_ InfluencerCon

Together with a international group of multi-talented influencers andin particular philip mclinsey, I had the opportunity to write an article for the Alchemy report, supported by InfluencerCon. The focus of this issue was “Gatekeepers/Crashers: Thriving or Dying?” and is all about “revealing the true machinations behind culture, commerce and influence by bringing gatekeepers and gatecrashers face to face a modern day showdown”.

My contribution is about ‘Hacking’ The System, read more on this in the Alchemy report below or go to the site of Influencer Conference. Special thanks to Philip McKenzie, global curator of Influencer Conference, for bringing these people together.

Alchemy Report – Gatecrashers_keepers-1

Article

Case: What if ….Blockchain?

paul_baran_1962_distributedBlockchain is a relative unknown concept for the most of us… but has an immense range of interesting applications, in finance, in digital sales and even in health. Therefore, Trndmrkr was asked to support in a workshop on this topic and its possibilities. To find out what Blockchain and Bitcoin actually pertains see this video below, the ‘Bitcoin Evangelie’ including an interview with Roger Ver (in Dutch), or the Ultimate Blockchain Reading List (Thanks Arno)

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Designer and researcher: the new creative partnership

TimeisnowExperience design agency Foolproof has a clear vision where more future forward creative agencies are moving towards: teaming up designers with researchers.

It is something that I personally have experienced as a win-win situation for both clients and agencies who want to create effective customer centric products and services. Looking forward to seeing & experiencing this collaboration at more ad agencies as well. Read the whole article here.

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Frog Tech Trends 2015

Frog_ Tech_Trends_2015

This overview of tech agency Frog summs up nicely what tech is enabling – Currently I am working on food related projects so l am curious how “Eat Your Technologies” and “The Internet of Food Goes Online” will evolve in the next few years.
What trends do you think will have the most impact in our daily life?

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Trends that will define 2015

 

trends2015

When catching up  on my trend reading, I came across Research Magazine’s article ‘Trends coming for 2015’. Here the top 3 trends:

New Wave of Feminism: Three strands dominating the argument: the Sheryl Sandberg Lean In theory; the rise of Pop Feminism and actress Emma Watson’s HeforShe speech to the UN calling for the inclusion of men in the debate

The Future of Wearables: Within this emerging tech sector, biometrics is one of the leading forces. In the US just over half said they were interested in a device which gives regular advice on how to improve health according to Will Seymour, brand officer at Future Foundation.

Price is Personal: Is it imaginable that you could go to a supermarket and be charged a specific price only for you? Not tomorrow, nor the next day, but we have to imagine this will be the case fairly soon. Data mining is making it all possible, privacy laws are still holding us back.

More on these trends here

Ref: research.

Article

Case: Audi Urban Future Awards

What will mobility look like in the future? This is the core question of the Audi Urban Future Future awards. The event challenges worldwide transportation issues with a focus on infrastructure, urban development, individual user experience and auto mobility, neuroscientists, biologists, city planners, crowd sourcing experts and market researchers will work on entries that relate to specific current urban development projects. an international jury will present the winners of the ‘AUDI urban future award 2014′ in October.

Audi Urban Future Award 2014 – Kick-off from THE AUDI URBAN FUTURE INITIATIVE on Vimeo.

And my personal favorite, since it included not just cars but the peoples perspective as well.

Audi Urban Future Award 2014 – Project Berlin from THE AUDI URBAN FUTURE INITIATIVE on Vimeo.

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Instagramaniacs and the Collapse of Conversation?

Instagramaniacs
Against a backdrop of ever shorter technology cycles, end user needs are evolving at an ever quicker pace. Smartphones in use crossed the one billion mark in 2012 and will double by 2015. Such explosive take-up is also accompanied by new customer behaviors, such as the rise of Instagram. Teens are ditching Facebook en masse and moving to Instagram .

It has even become the second most popular (23 % up from 12 per cent last year) social network among teens in the
US according to Piper Jaffray’s semi-annual teen market research report

article-2475591-18F6598700000578-137_634x489 (Piper Jappray)

In a recent interview of Business Insider, the teens suggests that main reason why they Instagram is “Because you can just scroll through quickly when you’re bored, looking for funny or interesting stuff but not having full conversations.”

The following documentary shares a bit more insight on why young people like Instragram so much …

Instagram Is from technopaul productions on Vimeo.

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Maker Movement in Brooklyn

Made In Brooklyn from Brooklyn Bridge Ventures on Vimeo.

Last week Trndmrkr was in Brooklyn, NYC exploring a creative renaissance so called ‘maker movement’ that is taking over these parts of the city. At its heart is a thriving community of artisans producing a remarkable variety of handmade goods of up-and-coming makers including bakers, ceramic artists, clothing designers, florists, distillers, and more.

The movement is catching the eye of academics, businesspeople, and investors, too. Economist Jeremy Rifkin described the Maker Movement “as significant as the shift from agriculture to the early industrial era” in Bloomberg BusinessWeek.

Offcourse here at Trndmrkr we are hungry for the latest ideas. But to capture the essence of this movement, we have to start with meeting those people behind the movement. That’s why we hooked up with local Dom Gervasi of ‘Made in Brookyn Tours’ to meet the ‘makers’ and see what is happening on his turf.

These are some of his favorites:
‘The Sketchbook Project’. At the Sketchbook Project, a global, crowd-sourced art project and interactive traveling exhibition of handmade (sketch) books, we met Chris. He explained how the project works and showed us some sketchbooks from their ‘library’. What’s great about this project/ shop is that you do not need to be an artist to participate, anyone can join. And visitors of the shop can chose a book on topic or artist subject. Creativity is therefore more accessible for everybody.

OddFellows Ice Cream Co.  Owner Mohan Kumar gave us insight in his Ice cream parlor OddFellows, which he co-founded with his wife Holiday Kumar and Chef Sam Mason (co-owner/head chef). The story goed that during his wife pregnancy with twins she was craving salty ice cream. Chef Chef Sam Mason suprised her with a tub of Pretzel flavored ice cream, he made especially for her. It lasted no more than 5 minutes, and this triggered them to bring those flavors to the public and open up a store. The ice cream flavors are as tempting as provocative- how about Cornbread (this seasons favorite), Beet Pistachio Honey Goat Cheese, Tobacco Leaf Smoked Chili Huckleberry and Chorizo Caramel Swirl (I tried it, no meats were involved, just a smoky sweet aftertaste).

Proof that the maker movement is gaining interest is the new movie “Maker”. “Maker” is a feature-length documentary on the maker movement, showing that the movement is going beyond ‘hobbyists’ and into “prototyping our next generation of manufacturing, education, healthcare and financial services”. Support them to finish the movie on Kickstarter!

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Own The Future Conference

own the future I
A while back I wrote an article for the Own The Future Conference of Hyper Island on how I believe companies (within marketing and advertising industry) could contribute to the future. Read more in my article “Advertising for Good: Not for Profit Only” here. HyperIsland_Hortense_Koster

One of my inspirations for this article is the collaborative brand COMMON, co-founded by Alex Bogusky – the founding partner of the world’s most awarded agency Crispin Porter + Bogusky. Together with knowledgeable partners, COMMON has proven that we can create valuable brands for good and work from a ‘not for profit only’ mindset- or as they so potently put it: “Do shit that matters”.

If you would like to contribute to building thriving organisations for the future, join us! See the video below for more info and take a look on the website.

Create for Change Conference February 5-6, 2014 from Hyper Island on Vimeo.