Case: Audi Urban Future Awards

What will mobility look like in the future? This is the core question of the Audi Urban Future Future awards. The event challenges worldwide transportation issues with a focus on infrastructure, urban development, individual user experience and auto mobility, neuroscientists, biologists, city planners, crowd sourcing experts and market researchers will work on entries that relate to specific current urban development projects. an international jury will present the winners of the ‘AUDI urban future award 2014′ in October.

Audi Urban Future Award 2014 – Kick-off from THE AUDI URBAN FUTURE INITIATIVE on Vimeo.

And my personal favorite, since it included not just cars but the peoples perspective as well.

Audi Urban Future Award 2014 – Project Berlin from THE AUDI URBAN FUTURE INITIATIVE on Vimeo.

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10 Trends for 2014

Marking those’shifts’ that matter, JWTIntelligence shared ten key trends that will drive consumer mind-set and behavior for 2014 and beyond.

I especially like the trend Telepathic Technology: understanding mind and moods and reacting in a personalised way is interesting. I believe this will help heath industry enormously to approach patients in the right way, and trigger some ‘brain-to- brain contact’ with consumers (think Mel Gibsons- and whathis telepathic skills could do for him in the movie ‘What Women Want’)

Thanks Claudia!


Design Transitions

Adobe Photoshop PDF The industry of design is changing rapidly and the new book Design Transitions presents 42 unique and insightful stories of how design is changing around the world. From the expanding roles a designer plays (e.g. educator, entrepreneur and facilitator), greater collaborations to the diversification of business models.

Trndmrkr was at the launch of the book in the iconic Hotel Droog . At the launch co-authors Dr. Joyce Yee, Dr. Emma Jefferies and several contributors such as Arne Van Oosterom (DesignThinkers Group), Erik Roscam Abbing (Zilver Innovation) gave their view on the changes they have experienced. The next launch event is in London at the Fjord service design office, be there!

Read more about the launch hereBaQe1hEIUAAZ65t



Maker Movement in Brooklyn

Made In Brooklyn from Brooklyn Bridge Ventures on Vimeo.

Last week Trndmrkr was in Brooklyn, NYC exploring a creative renaissance so called ‘maker movement’ that is taking over these parts of the city. At its heart is a thriving community of artisans producing a remarkable variety of handmade goods of up-and-coming makers including bakers, ceramic artists, clothing designers, florists, distillers, and more.

The movement is catching the eye of academics, businesspeople, and investors, too. Economist Jeremy Rifkin described the Maker Movement “as significant as the shift from agriculture to the early industrial era” in Bloomberg BusinessWeek.

Offcourse here at Trndmrkr we are hungry for the latest ideas. But to capture the essence of this movement, we have to start with meeting those people behind the movement. That’s why we hooked up with local Dom Gervasi of ‘Made in Brookyn Tours’ to meet the ‘makers’ and see what is happening on his turf.

These are some of his favorites:
‘The Sketchbook Project’. At the Sketchbook Project, a global, crowd-sourced art project and interactive traveling exhibition of handmade (sketch) books, we met Chris. He explained how the project works and showed us some sketchbooks from their ‘library’. What’s great about this project/ shop is that you do not need to be an artist to participate, anyone can join. And visitors of the shop can chose a book on topic or artist subject. Creativity is therefore more accessible for everybody.

OddFellows Ice Cream Co.  Owner Mohan Kumar gave us insight in his Ice cream parlor OddFellows, which he co-founded with his wife Holiday Kumar and Chef Sam Mason (co-owner/head chef). The story goed that during his wife pregnancy with twins she was craving salty ice cream. Chef Chef Sam Mason suprised her with a tub of Pretzel flavored ice cream, he made especially for her. It lasted no more than 5 minutes, and this triggered them to bring those flavors to the public and open up a store. The ice cream flavors are as tempting as provocative- how about Cornbread (this seasons favorite), Beet Pistachio Honey Goat Cheese, Tobacco Leaf Smoked Chili Huckleberry and Chorizo Caramel Swirl (I tried it, no meats were involved, just a smoky sweet aftertaste).

Proof that the maker movement is gaining interest is the new movie “Maker”. “Maker” is a feature-length documentary on the maker movement, showing that the movement is going beyond ‘hobbyists’ and into “prototyping our next generation of manufacturing, education, healthcare and financial services”. Support them to finish the movie on Kickstarter!


Focus groups and good ideas

This happens so many times when you ask people their opinion, about what they want, how they feel or why they do the things they do.

Sometimes they just do not know why!

And this possibly keeps you from developing great ideas. So what’s the sollution- be inspired by people and inspire them!
Find out what is relevant in their life and understand the context. Why they are behaving in a (il)logical fashion? And dare to provoke them- let them explore- because just asking ‘Why’? is not enough.


The Era Of The Designer


In May Trndmrkr was part of the communications team of the What Design Can Do an international conference about the impact of design. Highlights included presentations of Mike Kruzinski, Head of design for Twitter, Marije Vogelzang, food & eating designer and Nicholas Roope, cofounder of Poke, a London-based digital creative company.

At the end of the two day Conference the conference book which was designed, printed and published right on the spot during What Design Can Do 2013. The book contains an extensive overview of What Design Can Do 2013, speaker profiles, breakout reports, an interview with Kees Dorst, articles by Timo de Rijk, David Kester, and many more speakers.

Have a look right here

WDCD 2013 Aftermovie from What Design Can Do on Vimeo.

Ref: Design INDABA

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Repair cafe

Fixperts: love this social innovation idea from Sweden: Fixperts
Fixperts are product designers that, instead of creating a new product, work with products that need fixing or adapting- Generally fixing a product is not seen as something esthetically appealing or innovative- I’m thinking of my dad fixing everything we had in our house with either duct tape or tie wraps, think telephone wires, toasters, electrical sockets- but why buy something new if it still works?
According to the Fixperts co founders it is a shift in design paradigm: “people are not in the habit of fixing any more, but fixing is becoming a way of thinking”.Fixperts – Introduction

Fixperts – Introduction from Fixperts on Vimeo.


What if ….India

Last week I visited India, a country in transition. With modern and traditional values living next to each other, some growing pains inevitable.  But when looking at the people of this wonderfully diverse country the possibilities are endless.

One of the signs of how rapid growth creates a shift in paradigm,  is the growing interest in street art. One graffiti artist Daku has risen to the surface to make an important point.  He explains: “I choose garbage dumps and the interiors of rural parts of the city as my canvas. The people who stop to notice a brightly painted Daku graffiti on the wall next to the garbage dump will also spare a moment to see the cleaners and beggars who work around it.”

According to Daku “The shiny mall is the India we want to project but should we turn a blind eye to the needs of the poor who actually make up the population?.” He decided to use the Devanagari script in his paintings “I wants all Indians to be able to read what I am writing. My greatest joy is to meet a few that understand what I am trying to convey.”

Ref: Streetfiles, Exotica

Hello Etsy Summit on Small Business and Sustainability


Last Saturday I visited the Hello Etsy Summit at the beautiful Piet Hein Eek venue. The event was set during the Dutch Design Week, highlighting designers and artists from the Etsy community as well as offering insights into how small businesses can reach a world audience and form beneficial partnerships. With the rise of small businesses, Etsy sees opportunities to measure success in new ways… to build local, living economies, and most importantly, to help create a more sustainable future… more on the shareing economy soon or contact Trndmrkr

To watch some of the talks online, go here. 
And to win the latest copy of UPPERCASE magazine, head over to Philomeen or Giova for a giveaway!

Presentation Satish Kumar of Editor-In-Chief, Resurgence
Hello Etsy at Piet Hein Eek