culture

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Trend alert for the colour of 2019

Photo: Andreas von Einsiedel Photo: Andreas von Einsiedel Say so long to millennial pink. Another pink-tinted hue is set to take over in 2019—according to Pantone, at least. The colour of 2019 is Living Coral
Pantone pointed to Airbnb and Apple’s use of coral over the past few months as a sign of the color’s domination. And as you can imagine, we are very happy to some more pink hues in our Trndmrkr communications.
01-pantone-color-of-the-year-2019-living-coral
Ref: Pantone

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Google’s latest project: Improving city life

Screen Shot 2016-07-25 at 15.51.43

Google’s products are designed with the goal of improving your digital life, but the company now wants to help city dwellers IRL with Sidewalk Labs.

Sidewalk Labs’ website described itself as an “urban innovation company” with a “focus on improving city life for residents, businesses and governments.” read more here.

 

Reacties staat uit voor Google’s latest project: Improving city life
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Her story

A couple of years ago Trndmrkr wrote a trend report and gave lectures about a new female narrative -about the changing mindset and empowerment of women . Today, this shift towards a more femine mindset is expanding world wide. JWT has finalised research spanning nine countries – including the US, the UK, Saudi Arabia, Brazil and China.

The living research, known as the Female Tribes campaign, includes interviews with 4,300 women between the ages of 18-70. Setting out to “change the conversations brands have with women”, key findings from the report include:

76% believe there has never been a better time to be a woman
58% said role models in TV or film have inspired them to be more assertive or ambitious
74% said their work is linked to their sense of self
86% said that femininity is a strength, not a weakness.

See more on how female mindsets are changing in the documentary Her World

RefL JWT, Stylus

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servdes2016_cover4

Tomorrow ServDes, the Service Design and Innovation conference, will start in Copenhagen. It is the premier research conference for exchanging knowledge within Service Design and service innovation studies.  Since I’m working in Denmarks capital this week, I am going for a quick visit and doing some trend scoping as well. If you will be there let me know. For those not able to attend,  this paper is an interesting read of what Service Design topics will be discussed. I especially liked the “Chaos generation managed through design thinking: A task model for the design professional”.

Source: ServDes

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Writing: Gatekeepers & Crashers

Alchemy_ InfluencerCon

Together with a international group of multi-talented influencers andin particular Philip McKenzie had the opportunity to write an article for the Alchemy report, supported by InfluencerCon. The focus of this issue was “Gatekeepers/Crashers: Thriving or Dying?” and is all about “revealing the true machinations behind culture, commerce and influence by bringing gatekeepers and gatecrashers face to face a modern day showdown”.

My contribution is about ‘Hacking’ The System, read more on this in the Alchemy report below or go to the site of Influencer Conference. Special thanks to Philip McKenzie, global curator of Influencer Conference, for bringing these people together.

Alchemy Report – Gatecrashers_keepers-1

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Case: What if ….Blockchain?

paul_baran_1962_distributedBlockchain is a relative unknown concept for the most of us… but has an immense range of interesting applications, in finance, in digital sales and even in health. Therefore, Trndmrkr was asked to support in a workshop on this topic and its possibilities. To find out what Blockchain and Bitcoin actually pertains see this video below, the ‘Bitcoin Evangelie’ including an interview with Roger Ver (in Dutch), or the Ultimate Blockchain Reading List (Thanks Arno)

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10 Trends for 2014

Marking those’shifts’ that matter, JWTIntelligence shared ten key trends that will drive consumer mind-set and behavior for 2014 and beyond.

I especially like the trend Telepathic Technology: understanding mind and moods and reacting in a personalised way is interesting. I believe this will help heath industry enormously to approach patients in the right way, and trigger some ‘brain-to- brain contact’ with consumers (think Mel Gibsons- and whathis telepathic skills could do for him in the movie ‘What Women Want’)

Thanks Claudia!

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Maker Movement in Brooklyn

Made In Brooklyn from Brooklyn Bridge Ventures on Vimeo.

Last week Trndmrkr was in Brooklyn, NYC exploring a creative renaissance so called ‘maker movement’ that is taking over these parts of the city. At its heart is a thriving community of artisans producing a remarkable variety of handmade goods of up-and-coming makers including bakers, ceramic artists, clothing designers, florists, distillers, and more.

The movement is catching the eye of academics, businesspeople, and investors, too. Economist Jeremy Rifkin described the Maker Movement “as significant as the shift from agriculture to the early industrial era” in Bloomberg BusinessWeek.

Offcourse here at Trndmrkr we are hungry for the latest ideas. But to capture the essence of this movement, we have to start with meeting those people behind the movement. That’s why we hooked up with local Dom Gervasi of ‘Made in Brookyn Tours’ to meet the ‘makers’ and see what is happening on his turf.

These are some of his favorites:
‘The Sketchbook Project’. At the Sketchbook Project, a global, crowd-sourced art project and interactive traveling exhibition of handmade (sketch) books, we met Chris. He explained how the project works and showed us some sketchbooks from their ‘library’. What’s great about this project/ shop is that you do not need to be an artist to participate, anyone can join. And visitors of the shop can chose a book on topic or artist subject. Creativity is therefore more accessible for everybody.

OddFellows Ice Cream Co.  Owner Mohan Kumar gave us insight in his Ice cream parlor OddFellows, which he co-founded with his wife Holiday Kumar and Chef Sam Mason (co-owner/head chef). The story goed that during his wife pregnancy with twins she was craving salty ice cream. Chef Chef Sam Mason suprised her with a tub of Pretzel flavored ice cream, he made especially for her. It lasted no more than 5 minutes, and this triggered them to bring those flavors to the public and open up a store. The ice cream flavors are as tempting as provocative- how about Cornbread (this seasons favorite), Beet Pistachio Honey Goat Cheese, Tobacco Leaf Smoked Chili Huckleberry and Chorizo Caramel Swirl (I tried it, no meats were involved, just a smoky sweet aftertaste).

Proof that the maker movement is gaining interest is the new movie “Maker”. “Maker” is a feature-length documentary on the maker movement, showing that the movement is going beyond ‘hobbyists’ and into “prototyping our next generation of manufacturing, education, healthcare and financial services”. Support them to finish the movie on Kickstarter!