creative

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Trend alert for the colour of 2019

Photo: Andreas von Einsiedel Photo: Andreas von Einsiedel Say so long to millennial pink. Another pink-tinted hue is set to take over in 2019—according to Pantone, at least. The colour of 2019 is Living Coral
Pantone pointed to Airbnb and Apple’s use of coral over the past few months as a sign of the color’s domination. And as you can imagine, we are very happy to some more pink hues in our Trndmrkr communications.
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Ref: Pantone

Article

How we do it: Design Thinking as a Basis for Innovation

Design Thinking is a proven method to shape innovation creatively. Innovation is about new solutions, new ideas and their realization, and creating an unique value. That value is not so much the technology, product or service, but especially in the experience of the customer / user. They are experiencing value through the use of products and services to achieve their goals. Therefore defining what is value is increasingly a co-production between provider and customer. What role does a product of service have in this changing landscape? And how can an organization reinvent itself? Can a industry or department (e.g. marketing) also innovate itself? Design Thinking is one way to find an answer to these questions.

Below are the steps Trndmrkr uses to come to an answer.
Trndmrkr_design_thinking

Having a open-minded,active and creative mindset is indispensable.

Furthermore it is important to remember:

“Design Thinking is a process which includes the ‘building up’ of ideas
However, it is not a religion or a linear process. The steps can occur simultaneously and be repeated.
It’s all about understanding the story and finding the red line”.

For more information what Design Thinking tools can do for your challenge, contact Trndmrkr.

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Article

Design Thinking- The Movie

Design Thinking Documentary

Just got a glimpse of the new documentary: Design & Thinking
I’m curious how this documentary explains the journey and can add to a more professional crowd- aka my learnings of at least 10 yrs of putting DT into practise.
If you are in Berlin check out the screening at ITR8 or check the website:
designthinkingmovie.com

Article

Writing: Gatekeepers & Crashers

Alchemy_ InfluencerCon

Together with a international group of multi-talented influencers andin particular Philip McKenzie had the opportunity to write an article for the Alchemy report, supported by InfluencerCon. The focus of this issue was “Gatekeepers/Crashers: Thriving or Dying?” and is all about “revealing the true machinations behind culture, commerce and influence by bringing gatekeepers and gatecrashers face to face a modern day showdown”.

My contribution is about ‘Hacking’ The System, read more on this in the Alchemy report below or go to the site of Influencer Conference. Special thanks to Philip McKenzie, global curator of Influencer Conference, for bringing these people together.

Alchemy Report – Gatecrashers_keepers-1

Article

Workshop tools Hyper Island

tools 2015-08-2
I have been facilitating and organising a lot of creative workshops lately and its always a great help to have a look at the broad ‘ palet’ of tools available.Sharing is caring right so I will be posting some ‘toolboxes’ from several institutes that are public and I have enjoyed working with in the past. This week, I will start with the Hyper Island Toolbox- A resource kit you can use to apply creative collaboration and unleash potential in your team or organization.
I love the concepting exercise ‘ Mash- Up Innovation’ where you pick 3 cards: a human value, a technology and an existing service using data ( for example Jawbone sleep monitoring) and create a new product. Thinking of these 3 areas really sparks new ideas – we at one time thought of a new product ‘Feet Mittens’, socks that track your sleep pattern and warms your feet when the cold might wake you up- a brilliant product concept off course… who’s buying? \\

Here is the link to the Hyper Island toolbox

Article

Designer and researcher: the new creative partnership

TimeisnowExperience design agency Foolproof has a clear vision where more future forward creative agencies are moving towards: teaming up designers with researchers.

It is something that I personally have experienced as a win-win situation for both clients and agencies who want to create effective customer centric products and services. Looking forward to seeing & experiencing this collaboration at more ad agencies as well. Read the whole article here.

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Article

Design Transitions

Adobe Photoshop PDF The industry of design is changing rapidly and the new book Design Transitions presents 42 unique and insightful stories of how design is changing around the world. From the expanding roles a designer plays (e.g. educator, entrepreneur and facilitator), greater collaborations to the diversification of business models.

Trndmrkr was at the launch of the book in the iconic Hotel Droog . At the launch co-authors Dr. Joyce Yee, Dr. Emma Jefferies and several contributors such as Arne Van Oosterom (DesignThinkers Group), Erik Roscam Abbing (Zilver Innovation) gave their view on the changes they have experienced. The next launch event is in London at the Fjord service design office, be there!

Read more about the launch hereBaQe1hEIUAAZ65t

 

Article

The Era Of The Designer

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In May Trndmrkr was part of the communications team of the What Design Can Do an international conference about the impact of design. Highlights included presentations of Mike Kruzinski, Head of design for Twitter, Marije Vogelzang, food & eating designer and Nicholas Roope, cofounder of Poke, a London-based digital creative company.

At the end of the two day Conference the conference book which was designed, printed and published right on the spot during What Design Can Do 2013. The book contains an extensive overview of What Design Can Do 2013, speaker profiles, breakout reports, an interview with Kees Dorst, articles by Timo de Rijk, David Kester, and many more speakers.

Have a look right here

WDCD 2013 Aftermovie from What Design Can Do on Vimeo.

Ref: Design INDABA

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Hello Etsy Summit on Small Business and Sustainability

IMG_1305

Last Saturday I visited the Hello Etsy Summit at the beautiful Piet Hein Eek venue. The event was set during the Dutch Design Week, highlighting designers and artists from the Etsy community as well as offering insights into how small businesses can reach a world audience and form beneficial partnerships. With the rise of small businesses, Etsy sees opportunities to measure success in new ways… to build local, living economies, and most importantly, to help create a more sustainable future… more on the shareing economy soon or contact Trndmrkr

To watch some of the talks online, go here. 
And to win the latest copy of UPPERCASE magazine, head over to Philomeen or Giova for a giveaway!

Presentation Satish Kumar of Editor-In-Chief, Resurgence
Hello Etsy at Piet Hein Eek