Tndmrkr is an independent collaborative consumer research and advisory group focused on ‘marking’ those shifts that impact consumer behaviour, founded by Hortense Koster .
Together we are stewarding a new way of thinking.
Read more here and take a look at the portfolio.
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Currently, I am lecturing Trend Process classes for the study Trend Research & Concept Creation in Lifestyle at the Fontys University. WE are now creating a trend map consisting of several layers. The students have to define the layers, Mega, Macro and Micro trends, design and cluster signals, name these clusters and design the map so it will correspond to their scope of focus or point of interest.
As preparation for creating a trend map the Mega Trend Cards of The Finnish Innovation Fund Sitra are very helpful. The Mega Cards covers 46 trends that will shape our future, and includes a step-by-step exercise to discuss them within your team or class. Lets start shaping our future together!