Monthly Archives of ‘februari 2018’




Tndmrkr is a collaborative creative research and advisory group focused on ‘marking’ those shifts that impact consumer behaviour, founded by Hortense Koster .

Together we are stewarding a new way of thinking.

Read more here and take a look at the portfolio.

Have questions, comments or ideas? Don’t be shy… drop a line or tweet @trndmrkr


The Art of Interviewing- Part 2

A while back I wrote about ‘The Art of Interviewing (part 1)’,¬† an interview ‘Philosophy’ of Global Innovation Studio Sense World Wide. Now they have launched an update. Read more about it below.

What I like about this document is that it gives a clear overview of how they use interviewing and all the steps pre-, during- and after interviewing in a very simple and easy to understand way. Now there is no more excuse to not have a chat with a random stranger, taxi driver, hairdresser or shopkeeper ( see exercise in last part). Happy Insight Hunting!