Monthly Archives of ‘april 2017’

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About

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Tndmrkr is a collaborative creative research and advisory group focused on ‘marking’ those shifts that impact consumer behaviour, founded by Hortense Koster .

Together we are stewarding a new way of thinking.

Read more here and take a look at the portfolio.

Have questions, comments or ideas? Don’t be shy… drop a line info@trndmrkr.com or tweet @trndmrkr

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Design Thinking as a Basis for Innovation

Design Thinking is a proven method to shape innovation creatively. Innovation is about new solutions, new ideas and their realization, and creating an unique value. That value is not so much the technology, product or service, but especially in the experience of the customer / user. They are experiencing value through the use of products and services to achieve their goals. Therefore defining what is value is increasingly a co-production between provider and customer. What role does a product of service have in this changing landscape? And how can an organization reinvent itself? Can a industry or department (e.g. marketing) also innovate itself? Design Thinking is one way to find an answer to these questions.

Below are the steps Trndmrkr uses to come to an answer.
Trndmrkr_design_thinking

Having a open-minded,active and creative mindset is indispensable.

Furthermore it is important to remember:

“Design Thinking is a process which includes the ‘building up’ of ideas
However, it is not a religion or a linear process. The steps can occur simultaneously and be repeated.
It’s all about understanding the story and finding the red line”.

For more information what Design Thinking tools can do for your challenge, contact Trndmrkr.

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