Monthly Archives of ‘oktober 2013’

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Maker Movement in Brooklyn

Made In Brooklyn from Brooklyn Bridge Ventures on Vimeo.

Last week Trndmrkr was in Brooklyn, NYC exploring a creative renaissance so called ‘maker movement’ that is taking over these parts of the city. At its heart is a thriving community of artisans producing a remarkable variety of handmade goods of up-and-coming makers including bakers, ceramic artists, clothing designers, florists, distillers, and more.

The movement is catching the eye of academics, businesspeople, and investors, too. Economist Jeremy Rifkin described the Maker Movement “as significant as the shift from agriculture to the early industrial era” in Bloomberg BusinessWeek.

Offcourse here at Trndmrkr we are hungry for the latest ideas. But to capture the essence of this movement, we have to start with meeting those people behind the movement. That’s why we hooked up with local Dom Gervasi of ‘Made in Brookyn Tours’ to meet the ‘makers’ and see what is happening on his turf.

These are some of his favorites:
‘The Sketchbook Project’. At the Sketchbook Project, a global, crowd-sourced art project and interactive traveling exhibition of handmade (sketch) books, we met Chris. He explained how the project works and showed us some sketchbooks from their ‘library’. What’s great about this project/ shop is that you do not need to be an artist to participate, anyone can join. And visitors of the shop can chose a book on topic or artist subject. Creativity is therefore more accessible for everybody.

OddFellows Ice Cream Co.  Owner Mohan Kumar gave us insight in his Ice cream parlor OddFellows, which he co-founded with his wife Holiday Kumar and Chef Sam Mason (co-owner/head chef). The story goed that during his wife pregnancy with twins she was craving salty ice cream. Chef Chef Sam Mason suprised her with a tub of Pretzel flavored ice cream, he made especially for her. It lasted no more than 5 minutes, and this triggered them to bring those flavors to the public and open up a store. The ice cream flavors are as tempting as provocative- how about Cornbread (this seasons favorite), Beet Pistachio Honey Goat Cheese, Tobacco Leaf Smoked Chili Huckleberry and Chorizo Caramel Swirl (I tried it, no meats were involved, just a smoky sweet aftertaste).

Proof that the maker movement is gaining interest is the new movie “Maker”. “Maker” is a feature-length documentary on the maker movement, showing that the movement is going beyond ‘hobbyists’ and into “prototyping our next generation of manufacturing, education, healthcare and financial services”. Support them to finish the movie on Kickstarter!

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Focus groups and good ideas

This happens so many times when you ask people their opinion, about what they want, how they feel or why they do the things they do.

Sometimes they just do not know why!

And this possibly keeps you from developing great ideas. So what’s the sollution- be inspired by people and inspire them!
Find out what is relevant in their life and understand the context. Why they are behaving in a (il)logical fashion? And dare to provoke them- let them explore- because just asking ‘Why’? is not enough.