Tndmrkr is a collaborative creative research and advisory group focused on ‘marking’ those shifts that impact consumer behaviour, founded by Hortense Koster .
Together we are stewarding a new way of thinking.
Read more here and take a look at the portfolio.
Have questions, comments or ideas? Don’t be shy… drop a line info@trndmrkr.com or tweet @trndmrkr
The world of banking is rapidly changing.
Trndmrkr has been working on some projects that create future scenarios and research cutomer experience.
If you want to know more on financial institutions are dapting to future needs, be sure to contact us at info@trndmrkr.com
And we will be sharing some more inspirations in the weeks to come …
Living in the heart of the city, in the middle of the urban vibe, is becomming popular.
As a result, means that cities like Rotterdam are facing a challenging task to ‘top-up’ excisting buildings to provide for extra horizontal space.
In the study “Licht Verdicht”, moderated by the ‘Branchevereniging Nederlandse Architectenbureaus'(BNA), seven multidisciplinary design teams looked at how to literally bring Rotterdam’s city center to a greater extent.
For the project “Lumiere Lijnbaan”, Trndmrkr (Hortense Koster) worked together with Adam Smit, Mijke Rood (ZZDP Architecten), Walter Spangenberg, Rudi Roijakkers (ABT), Edwin Santhagens and Stephen Tas (Santenco). Trndmrkr was respondible for a trend trend research on the furture needs of users to live, work and shop in the project “Lumiere Lijnbaan”.
The results of the study are published in the book Licht Verdich. The book shows how we can create new space on top of the old giants already standing. Renewal without demolition: it can – with some perseverance – lead to beautiful things. As Hans Ibelings writes in his view: Lightweight is a plea not to choose the path of least resistance and, where possible, to build on what is already.
The Book Licht Verdicht and is available in Dutch on the site of the BNA
Design Thinking is a proven method to shape innovation creatively. Innovation is about new solutions, new ideas and their realization, and creating an unique value. That value is not so much the technology, product or service, but especially in the experience of the customer / user. They are experiencing value through the use of products and services to achieve their goals. Therefore defining what is value is increasingly a co-production between provider and customer. What role does a product of service have in this changing landscape? And how can an organization reinvent itself? Can a industry or department (e.g. marketing) also innovate itself? Design Thinking is one way to find an answer to these questions.
Below are the steps Trndmrkr uses to come to an answer.
Having a open-minded,active and creative mindset is indispensable.
Furthermore it is important to remember:
“Design Thinking is a process which includes the ‘building up’ of ideas
However, it is not a religion or a linear process. The steps can occur simultaneously and be repeated.
It’s all about understanding the story and finding the red line”.
For more information what Design Thinking tools can do for your challenge, contact Trndmrkr.
The endless sleepless nights of driving up and down the same road for hours trying to get your baby to fall asleep may be over. Ford España has come up with a brand-new concept that could completely transform the life of parents for new born babies. Designers and manufacturers have been working hard alongside each other to create the Ford Max Motor Dreams, a new kind of baby crib designed to recreate the sensations of a moving car to help babies sleep better and longer.
The crib has been designed as a comfortable, rectangular shaped bed, with a moving base that recreates the moving feeling of a car when the baby lies on it, and comes with a suppressed engine sound and even comes with built in LED lights that simulate street lights, making the baby really feel as if it’s in a moving car. It’s built in technology with the Ford S-Max makes so that it can accurately track your car’s sound and movement and reproduce it for the crib, creating a personal experience for both the parent and the baby. Now babies will sleep at home the same way they sleep in a car. Do you want one?
The nice people of Futurice shared this step-by-step guide based on 15+ years of experience in building hundreds of digital services, mobile apps, and other awesomeness. All for free, so that’s something, I could not keep from sharing with you. Check it out here… Ref:Futurice
Futurice Lean Service Creation – Building a time machine from Futurice on Vimeo.
The notion of companies having a meaningful purpose isn’t new for marketers but the need has never been greater. And “It’s just not about what you stand for, but what you are prepared to take a stand against” BBD COE Jason Foo explaines in his interview with Creativepool.
“You need to be brave and take sides in an argument. There are macro cultural forces and you need to decide where you stand if you want to really matter to your consumers”.
Foo noted that Starbucks’ reputation score got the second highest weekly rise on YouGov’s Brand Index of the biggest fast food and drink brands after the company took a stand against President Trump’s travel ban, announcing that it would hire 10,000 refugees over the next five years.
Another example is clothing brand SKINS which successfully disrupted through its brand purpose, “Fueling the True Spirit of Competition,” and fighting to give every athlete an equal chance to get to the starting line. He revealed how this has led to SKINS combatting corruption, racism and homophobia on and off the field of play.
“Be as pioneering in your purpose as you are in your technological disruption. Then you will create a business that people will not only notice, but truly love.”
Read the whole interview here
Google’s products are designed with the goal of improving your digital life, but the company now wants to help city dwellers IRL with Sidewalk Labs.
Sidewalk Labs’ website described itself as an “urban innovation company” with a “focus on improving city life for residents, businesses and governments.” read more here.
Working on one project concerning digital trends and one on modular living and hospitality- for me the connection with these topics and with airlines is inherent…so this report of Accenture is a must read!