Tndmrkr is an independent collaborative consumer research and advisory group focused on ‘marking’ those shifts that impact consumer behaviour, founded by Hortense Koster .
Together we are stewarding a new way of thinking.
Read more here and take a look at the portfolio.
Have questions, comments or ideas? Don’t be shy… drop a line info@trndmrkr.com or tweet @trndmrkr
How can you trigger Millennial to choose to travel by train (not flying) to a local destination (instead of a exotic location)? Through their latest Instagram campaign, German Rail (Deutsche Bahn) found a way to make traveling in Germany aspirational for this picky generation by using data and social influence; using algorithm to find similar looking photo’s, matching influencers, geo location, comparing latest airline ticket price vs. local train ticket price and sharing it all through social media. Now you really understand the value of a staycation!
Love how they are triggering those influencers to look closer to home to find their next ‘must visit’ spot.
Very recognizable film about Generation Z.
Currently, I am lecturing Trend Process classes for the study Trend Research & Concept Creation in Lifestyle at the Fontys University. WE are now creating a trend map consisting of several layers. The students have to define the layers, Mega, Macro and Micro trends, design and cluster signals, name these clusters and design the map so it will correspond to their scope of focus or point of interest.
As preparation for creating a trend map the Mega Trend Cards of The Finnish Innovation Fund Sitra are very helpful. The Mega Cards covers 46 trends that will shape our future, and includes a step-by-step exercise to discuss them within your team or class. Lets start shaping our future together!
[Photo: FLICKR user Stig Nygaard]
TRENDREPORTS!
It’s that time of the year again… new trend reports are being launched for 2019.
Here is a small brain dump of where to find teh latest reports (and which I still need to read)
JWT Intelligence: The future of 2019
LS:N Global: 50 trends for 2019
Stylus: 5 trends for 2019
The Future Laboratory: The Future Forecast 2019
Fjord: Fjord trends 2019: The search for value
Fjord Trends 2019: The search for value from Fjord on Vimeo.
Photo: Andreas von Einsiedel Say so long to millennial pink. Another pink-tinted hue is set to take over in 2019—according to Pantone, at least. The colour of 2019 is Living Coral
Pantone pointed to Airbnb and Apple’s use of coral over the past few months as a sign of the color’s domination. And as you can imagine, we are very happy to some more pink hues in our Trndmrkr communications.
Ref: Pantone
Last week, I was honored to co-host a Sense Supper Club in Amsterdam. Sense Supper Clubs are evenings organised by members of the Sense Network: a global community of highly motivated, visionary, articulate and creative thinkers and doers who have collaborated with the likes of Nike, PepsiCo, Converse and Sonos.
During this evening these ‘Sensers’ come together in their local cities to eat, drink and to share and discuss their extraordinary creative journeys, careers, side hustles, live projects and collaborations. With previous Sense Supper Clubs hosted in Londen, Berlin and Los Angeles, Amsterdam of course could not stay far behind.
Read more about my experience of this creative evening in Amsterdam below.
We started a new club… the Trnd Book Club!
Our mission is to mark those trend reports and books that are worth reading, and share in our club, our stories, learning’s and insights
So where is this Club? It will be both online and offline…and we might even have some cocktails and bitterballs (the vegan organic fermented sort of course (or other like foodhype)
Personally, I believe the Club should be the fun part of work with trends, sharing thoughts with like minded and not taking it all too serious 😉
Stay tuned for more event info on our LinkedIn Group
So excited! Hortense, Founder Trndmrkr
Working on a project to inspire Highschool teachers to work more creatively with their student. Second lesson is Brainstorming and used this in one of my slides. Great pointers and love the graphic style.
Ref: Relatimeblog.com
Last Sunday it was hot, and not just because of the weather!
Trdmrkr’s Hortense Koster was speaking at the Hoxton Amsterdam about how to design a great (retail) experience. Together with Vivian van Schagen founder of The Invisible Party, brand and creative director Sophie Spindler and moderated by Amanda Cardinale founder of Workwhile agency.Very happy with the event and smiles and cocktails were a bonus too.
Ref: Hoxton Amsterdam, @visuelise