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About

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Tndmrkr is an independent collaborative consumer research and advisory group focused on ‘marking’ those shifts that impact consumer behaviour, founded by Hortense Koster .

Together we are stewarding a new way of thinking.

Read more here and take a look at the portfolio.

Have questions, comments or ideas? Don’t be shy… drop a line info@trndmrkr.com or tweet @trndmrkr

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We started a Club!

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We started a new club… the Trnd Book Club!
Our mission is to mark those trend reports and books that are worth reading, and share in our club, our stories, learning’s and insights
So where is this Club? It will be both online and offline…and we might even have some cocktails and bitterballs (the vegan organic fermented sort of course (or other like foodhype)
Personally, I believe the Club should be the fun part of work with trends, sharing thoughts with like minded and not taking it all too serious ūüėČ
Stay tuned for more event info on our LinkedIn Group
So excited! Hortense, Founder Trndmrkr

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Brainstorming tips

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Working on a project to inspire Highschool teachers to work more creatively with their student. Second lesson is Brainstorming and used this in one of my slides. Great pointers and love the graphic style.
Ref: Relatimeblog.com

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How to create a Future Proof (Retail) Experience

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Last Sunday it was hot, and not just because of the weather!
Trdmrkr’s Hortense Koster was speaking at the Hoxton Amsterdam about how to design a great (retail) experience. Together with Vivian van Schagen founder of The Invisible Party, brand and creative director Sophie Spindler and moderated by Amanda Cardinale founder of Workwhile agency.Very happy with the event and smiles and cocktails were a bonus too.

Ref: Hoxton Amsterdam, @visuelise

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Instax SQ6 Insights Session

 

instaxFor the launch of the Fuji Instax SQ6 Trndmrkr offerend customer insights keynote presentation and inspiration for retail outlets who will be carrying the new model.¬† See more inspiration square sushi and of course the instax SQ6… in the after movie of the event below.

Thank you for attending the first instax insights session!

instax insights session: the square edition from Fujifilm instax on Vimeo.

(Ref: In10)

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The Art of Interviewing- Part 2



A while back I wrote about ‘The Art of Interviewing (part 1)’,¬† an interview ‘Philosophy’ of Global Innovation Studio Sense World Wide. Now they have launched an update. Read more about it below.

What I like about this document is that it gives a clear overview of how they use interviewing and all the steps pre-, during- and after interviewing in a very simple and easy to understand way. Now there is no more excuse to not have a chat with a random stranger, taxi driver, hairdresser or shopkeeper ( see exercise in last part). Happy Insight Hunting!

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These world-renowned designers have a message

When preparing research about the future of retail I came accross this video and article about PepsiCo’s First Chief Design Officer, Mauro Porcini. Like how he implements his learning of Design Thinking into marketing business.Watch more insights on what designers see as their role in business
Ref: Fortune

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#WhatsNext2018

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WELCOME 2018!

Hope you all enjoyed the holidays.

As founder of Trndmrkr, I would like to wish you a happy new year!  For Trndmrkr 2017 has been a wonderful year and it was a pleasure working together with talented people on several communities, (trend)research projects, presentations and workshops!

As my way to say thank you, here is a short overview of 5 big trend areas that will be(re)defining customer needs in 2018. And if you are interested to learn more, please let me know.

Looking forward to make 2018 even better with you!

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Protein Youth Report 2017 @ ADE

Screen Shot 2017-10-17 at 16.48.28 If you are visiting the Amsterdam Dance Event this year, be sure to drop by the presentation of the youth report 2017 of the lovely people of Protein as well.

I had a chance to read the report. Especially the driver ‘Fake is the New Craft’ I believe captures young behaviour in our fast moving digital society very well. Progressive culture has been commoditized, and youths globally are drawing on their DIY mentality to differentiate themselves and reinstate their relevance, they‚Äôre modifying and using brands as platforms to exhibit creativity.

In one of my client reports ( which I unfortunately¬† cannot share) I mention¬†a similar driver, the COPY MATCH movement;¬†referring to¬†young Gen z’s as Brand Bandits that seek creativity through copy paste their own identity and are not affraid to state their beliefs or abide¬†by copy right rules (and¬†rather apply the ideas of the¬†Copyleft movement).

For more info on the Protein event click here

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Reinventing the World of Banking

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The world of banking is rapidly changing.

Trndmrkr has been working on some projects that create future scenarios and research customer experience.
If you want to know more on financial institutions are adapting to future needs, be sure to contact us at info@trndmrkr.com

And we will be sharing some more inspirations in the weeks to come …