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About

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Tndmrkr is an independent collaborative consumer research and advisory group focused on ‘marking’ those shifts that impact consumer behaviour, founded by Hortense Koster .

Together we are stewarding a new way of thinking.

Read more here and take a look at the portfolio.

Have questions, comments or ideas? Don’t be shy… drop a line info@trndmrkr.com or tweet @trndmrkr

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Trend alert for the colour of 2019

Photo: Andreas von Einsiedel Photo: Andreas von Einsiedel Say so long to millennial pink. Another pink-tinted hue is set to take over in 2019—according to Pantone, at least. The colour of 2019 is Living Coral
Pantone pointed to Airbnb and Apple’s use of coral over the past few months as a sign of the color’s domination. And as you can imagine, we are very happy to some more pink hues in our Trndmrkr communications.
01-pantone-color-of-the-year-2019-living-coral
Ref: Pantone

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Sense Supper Club Amsterdam

Last week, I was honored to co-host a Sense Supper Club in Amsterdam. Sense Supper Clubs are evenings organised by members of the Sense Network: a global community of highly motivated, visionary, articulate and creative thinkers and doers who have collaborated with the likes of Nike, PepsiCo, Converse and Sonos.

During this evening these ‘Sensers’ come together in their local cities to eat, drink and to share and discuss their extraordinary creative journeys, careers, side hustles, live projects and collaborations. With previous Sense Supper Clubs hosted in Londen, Berlin and Los Angeles, Amsterdam of course could not stay far behind.
Read more about my experience of this creative evening in Amsterdam below.

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We started a Club!

Trndbookclub

We started a new club… the Trnd Book Club!
Our mission is to mark those trend reports and books that are worth reading, and share in our club, our stories, learning’s and insights
So where is this Club? It will be both online and offline…and we might even have some cocktails and bitterballs (the vegan organic fermented sort of course (or other like foodhype)
Personally, I believe the Club should be the fun part of work with trends, sharing thoughts with like minded and not taking it all too serious 😉
Stay tuned for more event info on our LinkedIn Group
So excited! Hortense, Founder Trndmrkr

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Brainstorming tips

brainstorm

Working on a project to inspire Highschool teachers to work more creatively with their student. Second lesson is Brainstorming and used this in one of my slides. Great pointers and love the graphic style.
Ref: Relatimeblog.com

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How to create a Future Proof (Retail) Experience

Hoxtonhowto
Last Sunday it was hot, and not just because of the weather!
Trdmrkr’s Hortense Koster was speaking at the Hoxton Amsterdam about how to design a great (retail) experience. Together with Vivian van Schagen founder of The Invisible Party, brand and creative director Sophie Spindler and moderated by Amanda Cardinale founder of Workwhile agency.Very happy with the event and smiles and cocktails were a bonus too.

Ref: Hoxton Amsterdam, @visuelise

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Instax SQ6 Insights Session

 

instaxFor the launch of the Fuji Instax SQ6 Trndmrkr offerend customer insights keynote presentation and inspiration for retail outlets who will be carrying the new model.  See more inspiration square sushi and of course the instax SQ6… in the after movie of the event below.

Thank you for attending the first instax insights session!

instax insights session: the square edition from Fujifilm instax on Vimeo.

(Ref: In10)

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The Art of Interviewing- Part 2



A while back I wrote about ‘The Art of Interviewing (part 1)’,  an interview ‘Philosophy’ of Global Innovation Studio Sense World Wide. Now they have launched an update. Read more about it below.

What I like about this document is that it gives a clear overview of how they use interviewing and all the steps pre-, during- and after interviewing in a very simple and easy to understand way. Now there is no more excuse to not have a chat with a random stranger, taxi driver, hairdresser or shopkeeper ( see exercise in last part). Happy Insight Hunting!

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These world-renowned designers have a message

When preparing research about the future of retail I came accross this video and article about PepsiCo’s First Chief Design Officer, Mauro Porcini. Like how he implements his learning of Design Thinking into marketing business.Watch more insights on what designers see as their role in business
Ref: Fortune

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#WhatsNext2018

Invite_WhatsNext2018

WELCOME 2018!

Hope you all enjoyed the holidays.

As founder of Trndmrkr, I would like to wish you a happy new year!  For Trndmrkr 2017 has been a wonderful year and it was a pleasure working together with talented people on several communities, (trend)research projects, presentations and workshops!

As my way to say thank you, here is a short overview of 5 big trend areas that will be(re)defining customer needs in 2018. And if you are interested to learn more, please let me know.

Looking forward to make 2018 even better with you!